Tabcorp to pay $35m-$40m for Melbourne Cup broadcast rights in new deal

Original article by John Stensholt
The Australian – Page: 17 : 21-Feb-24

Tabcorp will sub-licence the free-to-air broadcasting rights to the Melbourne Cup to Nine Entertainment Company. Tabcorp has finalised a six-year deal with the Victoria Racing Club for exclusive broadcasting rights for the Melbourne Cup Carnival, at a cost of between $35m and $40m a year. Tabcorp was required to secure a sub-licensing deal with a free-to-air network to comply with the anti-siphoning laws for major sporting events; the Melbourne Cup will also be broadcast on Tacorp’s Sky Channel service. Nine’s deal with Tabcorp will commence with the 2024 Melbourne Cup Carnival; the rights were previously held by the Ten Network.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, TABCORP HOLDINGS LIMITED – ASX TAH, SKY CHANNEL, VICTORIA RACING CLUB LIMITED, TEN NETWORK HOLDINGS LIMITED

Leave a comment