Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-24

The Roy Morgan Australian Readership report for the 12 months to December 2023 shows that 11.7 million Australians aged 14+ (53.0%) now read print magazines, up 3.6 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (68.6%) who read magazines in print or online either via the web or an app, which is up 0.8% on a year ago. The increases in readership were widespread over the last year, with a large majority of magazine categories (12 in total) increasing their readership. Nine of the top 10 most widely read magazines increased their print readership over the last year, as did 21 out of the top 25. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,832,000 (up 8.5 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,299,000 (up 3.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 64,994 Australians aged 14+ in the 12 months to December 2023.

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