Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-24

The annual Roy Morgan Customer Satisfaction Awards were awarded in April, and the 16 winners in the retail categories range from many popular and well-known Australian brands to multi-national US retail names. The 13 repeat winners were led by Myer as Department Store of the Year for a ninth straight year, Bunnings Warehouse as Hardware Store of the Year for a seventh year in a row, and Rebel as Sports Store of the Year for the ninth consecutive year. The new category of Online Retailer of the Year was awarded to technology giant Amazon, which won eight monthly awards to run away with the category for its first win. The other first-time winner was Big W, which won Discount Department Store of the Year with a perfect record of 12 straight monthly wins in 2023. Both Amazon and Big W had average customer satisfaction in excess of 90%.

CORPORATES
ROY MORGAN LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BUNNINGS GROUP LIMITED, REBEL SPORT LIMITED, AMAZON.COM INCORPORATED, BIG W DISCOUNT STORES