Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-24

The Roy Morgan Australian Readership report for the 12 months to March 2024 shows that 11.6 million Australians aged 14+ (52.3%) now read print magazines, up 1.4 per cent on a year ago. This market broadens to more than 15 million Australians aged 14+ (67.6%) who read magazines in print or online either via the web or an app, which is up 0.1% on a year ago. The increases in readership were widespread over the last year, with a majority of magazine categories (nine in total) increasing their readership. Six of the top 10 most widely read magazines increased their print readership over the last year and, looking more broadly, a majority of 14 of the top 25 have higher print readership than a year ago. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,800,000 (up 0.4 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,266,000. These are the latest findings from the Roy Morgan Single Source survey of 64,597 Australians aged 14+ in the 12 months to March 2024.

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