Original article by Roy Morgan
Market Research Update – Page: Online : 4-Sep-24

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2024. The data shows that 2.71 million New Zealanders aged 14+ (63%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.68 million New Zealanders aged 14+ (39.1%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,716,000 in the 12 months to June 2024 – almost five times as many as the second placed Dominion Post with a readership of 329,000. Meanwhile, 21 of the 49 magazines measured increased their print readership in the year to June 2024. New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 397,000 during the year to June (an increase of 59,000 on a year ago). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,167 New Zealanders aged 14+ over the 12 months to June 2024.

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