Over 3 million New Zealanders read newspapers and over 2 million read magazines in 2019

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

Roy Morgan has released its New Zealand readership results for print newspapers and magazines for the 12 months to December 2019. Over 3 million New Zealanders aged 14+ (76.5%) now read or access newspapers in an average 7-day period via print or online platforms. Nearly 2.1 million New Zealanders aged 14+ (52.3%) read magazines, whether in print or online. The ‘New Zealand Herald’ remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,811,000 in the 12 months to December 2019, although this is down 41,000 on a year ago. Driving magazine ‘AA Directions’ remains New Zealand’s most widely-read magazine, with an average readership of 482,000 for each issue (up 10,000 over the last year). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,547 New Zealanders aged 14+ over the 12 months to December 2019.

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ROY MORGAN LIMITED

Over 3.1 million New Zealanders read newspapers

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

Roy Morgan has released its New Zealand readership results for newspapers and magazines in 2018. Over 3.1 million New Zealanders aged 14+ (79.2%) now read or access newspapers in an average 7-day period via print or online platforms. In addition, a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online. The New Zealand Herald remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,852,000 in the 12 months to December 2018, up 39,000 on a year ago. However, its cross-platform audience growth of 2.2% over the past year was outpaced by the Waikato Times (+24.1%), the Otago Daily Times (+3.8%), Bay of Plenty Times (+12.9%), Hawke’s Bay Today (+25.7%) and the Northern Advocate (+8.9%). Meanwhile, automotive magazine AA Directions remains New Zealand’s most widely-read magazine, with an average readership of 472,000 for each issue.

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ROY MORGAN LIMITED

It’s Official: Over 3.1 million New Zealanders read newspapers

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

Roy Morgan has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2018. Over 3.1 million New Zealanders aged 14+ (80.2%) now read or access newspapers in an average seven-day period via print or online platforms. In addition, 2.3 million New Zealanders aged 14+ (59%) read magazines, whether in print or online. The "New Zealand Herald" remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,806,000, up 2,000 on a year ago. Its modest cross-platform audience growth of 0.1% over the past year was outpaced by the "Sunday Star Times" (+6.3%), the "Otago Daily Times" (+4.7%) and the "Taranaki Daily News" (+14.8%). Meanwhile, automotive magazine "AA Directions" remains New Zealand’s most widely read magazine, with an average readership of 538,000 for each issue (up 31,000 on a year ago).

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ROY MORGAN LIMITED

It’s Official: NZ Herald is New Zealand’s most widely read publication – print & online

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Aug-17

Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2017. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 1,674,000 readers either in print or online, more than three times as many as read the second-placed "Dominion Post" (488,000). However, second-tier newspapers including the "Waikato Times" (+4.9%), "Bay of Plenty Times" (+10.5%), "Hawkes Bay Today" (+6.6%) and the "Sunday News" (+32.3%) are now growing their audience the fastest, while all four of New Zealand’s most read newspapers lost ground over the past year. Meanwhile, automotive magazine "AA Directions" is read by 507,000 New Zealanders, making it the most widely-read print magazine, ahead of "New Zealand Women’s Day" on 339,000.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Readership results for New Zealand Newspapers and Magazines in 2015

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-16

Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to December 2015. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 549,000 readers per average issue (down 10.9 per cent compared with 2014). "AA Directions" remains the most-read magazine, with 554,000 readers per average issue (up 8.6 per cent), while "New Zealand Woman’s Day" is the most popular title on newsstands (up 5.2 per cent to 406,000 readers per average issue).

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ROY MORGAN RESEARCH LIMITED

In New Zealand, internet use is now more popular than newspapers and television at breakfast, but radio is still on top

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Dec-15

A Roy Morgan Single Source survey has found that 29.7% per cent of New Zealanders aged 14+ used the internet at breakfast time on a normal weekday in the year to June 2015. This compares with 13.2 per cent in the year to June 2011. The survey also shows that the proportion of New Zealanders who read a newspaper on weekday mornings has remained steady at 23.3 per cent, but the proportion who watch TV at breakfast time has declined from 24.3 per cent to 20.7 per cent. Meanwhile, 40.2 per cent of New Zealanders now listen to radio at breakfast, up from an average of 37.3 per cent over the previous three years.

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ROY MORGAN RESEARCH LIMITED