Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18
Roy Morgan has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2018. Over 3.1 million New Zealanders aged 14+ (80.2%) now read or access newspapers in an average seven-day period via print or online platforms. In addition, 2.3 million New Zealanders aged 14+ (59%) read magazines, whether in print or online. The "New Zealand Herald" remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,806,000, up 2,000 on a year ago. Its modest cross-platform audience growth of 0.1% over the past year was outpaced by the "Sunday Star Times" (+6.3%), the "Otago Daily Times" (+4.7%) and the "Taranaki Daily News" (+14.8%). Meanwhile, automotive magazine "AA Directions" remains New Zealand’s most widely read magazine, with an average readership of 538,000 for each issue (up 31,000 on a year ago).
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