Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19
Roy Morgan has released its New Zealand readership results for newspapers and magazines in 2018. Over 3.1 million New Zealanders aged 14+ (79.2%) now read or access newspapers in an average 7-day period via print or online platforms. In addition, a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online. The New Zealand Herald remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,852,000 in the 12 months to December 2018, up 39,000 on a year ago. However, its cross-platform audience growth of 2.2% over the past year was outpaced by the Waikato Times (+24.1%), the Otago Daily Times (+3.8%), Bay of Plenty Times (+12.9%), Hawke’s Bay Today (+25.7%) and the Northern Advocate (+8.9%). Meanwhile, automotive magazine AA Directions remains New Zealand’s most widely-read magazine, with an average readership of 472,000 for each issue.
ROY MORGAN LIMITED