Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19
A Roy Morgan Single Source survey shows that nearly 3.5 million Australians aged 14+ (or 17%) associate the Australian Open’s major sponsor Kia with the year’s first Grand Slam tournament. In addition, nearly 2 million Australians aged 14+ (10%) associate the Australian Open’s associate partner ANZ with the tournament. Leading sports apparel companies Adidas and Nike – which both personally sponsor several leading tennis players – are associated with the Australian Open by 9% and 8% of Australian respectively. Meanwhile, nearly a third of Australians who play tennis (32%) associate Kia with the Australian Open and 19% associate ANZ with the tournament. Once again sports apparel companies Adidas (14% of tennis players) and Nike (13%) are regarded by many tennis-playing Australians as being associated with the tournament, while official sponsors Emirates (7%), Dunlop (4%) and Optus (4%) are also widely associated with the Australian Open by those Australians who play the sport.
ROY MORGAN LIMITED, AUSTRALIAN OPEN TENNIS, KIA MOTORS CORPORATION, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ADIDAS AUSTRALIA PTY LTD, NIKE INCORPORATED, EMIRATES AIRLINES, DUNLOP TYRES, SINGTEL OPTUS PTY LTD