Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Aug-17
Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2017. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 1,674,000 readers either in print or online, more than three times as many as read the second-placed "Dominion Post" (488,000). However, second-tier newspapers including the "Waikato Times" (+4.9%), "Bay of Plenty Times" (+10.5%), "Hawkes Bay Today" (+6.6%) and the "Sunday News" (+32.3%) are now growing their audience the fastest, while all four of New Zealand’s most read newspapers lost ground over the past year. Meanwhile, automotive magazine "AA Directions" is read by 507,000 New Zealanders, making it the most widely-read print magazine, ahead of "New Zealand Women’s Day" on 339,000.
ROY MORGAN RESEARCH LIMITED