Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-24
The Roy Morgan Australian Readership report for the 12 months to September 2024 shows that 11.5 million Australians aged 14+ (51.1%) now read print magazines. This market broadens to 14.8 million Australians aged 14+ (65.6%) who read magazines in print or online either via the web or an app. There were widespread increases in print readership over the last year with six magazine categories increasing their readership. The most widely read magazine category continues to be Food & Entertainment, with a massive readership of 7,408,000, over 3 million ahead of any other magazine category and reaching nearly a third of the population. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,825,000 (up 1.1 per cent from a year ago), ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,871 Australians aged 14+ in the 12 months to September 2024.
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