Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jan-25

Australians are shifting their focus on what are the ‘Issues of most importance’ ahead of this year’s Federal Election. The rising focus on cost-of-living pressures – spanning day-to-day expenses, interest rates, and housing affordability – reflects a growing urgency among voters to address financial strain, making it the defining issue of this election cycle. Concern about ‘reducing crime’ has surged around Australia and for supporters of all major parties, especially in Queensland, doubling from 16% to 32%, in Victoria, with a rise from 14% to 26% and in the NT, up 13% to 33%. In Victoria, new State Liberal Leader Brad Battin faces his first electoral test in early February in the Labor Government-held seat of Werribee. Battin is a former policeman, like Federal Coalition Leader Peter Dutton, and will be hoping his tough reputation will add momentum to the Liberal Party’s campaign to win the seat.

CORPORATES
ROY MORGAN LIMITED, LIBERAL PARTY OF VICTORIA, LIBERAL PARTY OF AUSTRALIA