Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-25

Roy Morgan’s latest readership results show that an estimated 2.70 million New Zealanders aged 14+ (61.4%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, an estimated 1.65 million New Zealanders aged 14+ (37.5%) read magazines whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,812,000; this up 96,000 (+5.6%) on a year ago. In a clear second place, reaching an audience of 355,000, is the Dominion Post, following an increase of 26,000 (+7.9%) on a year ago. Meanwhile, 25 of the 49 magazines measured increased their print readership during the year to June 2025. New Zealand’s most widely read magazine is the driving magazine AA Directions, which had an average issue readership of 367,000 in the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,233 New Zealanders aged 14+ over the 12 months to June 2025.

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