Original article by Danielle Long
The Australian – Page: Online : 16-Sep-25

The latest Roy Morgan ranking of Australia’s most trusted and distrusted brands has revealed a big gain in trust for the nation’s major banks. The Commonwealth Bank is Australia’s most trusted bank and the seventh most trusted brand overall, while Roy Morgan’s rankings also show a decline in trust in the ABC, which fell out of the top 20 most trusted brands for the first time since the report commenced in 2017. Commenting on the ABC’s decline, Roy Morgan CEO Michele Levine said it was due to a decline in trust among the ABC’s ‘heartland ‘of Labor voters

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIAN BROADCASTING CORPORATION, AUSTRALIAN LABOR PARTY