Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Roy Morgan measures trust and distrust across 27 industries and over 200 key Australian brands on an ongoing basis. A special deep dive into trust and distrust in the banking and finance industry shows a remarkable recovery in levels of trust and a reduction in distrust for the industry over the last 12 months. The Banking industry itself is now the 14th most trusted industry in Australia, up 10 spots from a year ago, lifted higher by rising trust and decreasing distrust in the big four banks. In addition, the Insurance industry is up five spots and is now the 12th most trusted industry. The Payments, Cards and Loans industry is up three places to 7th and the Superannuation and Wealth Management industry is up three positions to 6th overall. These four industries have improved more than any other sectors over the last 12 months.

CORPORATES
ROY MORGAN LIMITED