Original article by Roy Morgan
Market Research Update – Page: Online : 24-Dec-25

Data from the Australian Retailers Association and Roy Morgan shows that consumers are forecast to spend about $1.6bn nationally on Boxing Day, a year-on-year increase of 4.3 per cent. Amongst other things, consumers are forecast to spend $476m on household goods on Boxing Day (up 4.4 per cent), and $216m on clothing, footwear and accessories (up 1.9 per cent); ‘Other retailing’ is also set for strong growth, rising 6.3 per cent to $221m. Spending in the full post-Christmas week (25-31 December) is forecast to reach $3.832 billion, up 4.4 per cent on last year; Boxing Day sales are expected to account for the largest share of this total, supported by strong demand for value, post-Christmas discounts and the redemption of Christmas gift cards.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED