Original article by Roy Morgan
Market Research Update – Page: Online : 11-Mar-26

Roy Morgan readership results for the 12 months to December 2025 show that 60.5% of New Zealanders aged 14+ (an estimated 2.66 million people), now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 38% (an estimated 1.67 million) read magazines, whether in print or online either via the web or an app. The New Zealand Herald was the nation’s most widely read publication in the year to December, with a total cross-platform audience of 1,783,000; this is up 14,000 (+0.8%) on a year ago. Meanwhile, 21 of the 45 magazines measured increased their print readership during the year to December; New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 388,000 in the year to December 2025 (over 150,000 ahead of any other magazine). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,364 New Zealanders aged 14+ over the 12 months to December 2025.

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