Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-26

New research from Roy Morgan shows that 13.6 million people (equivalent to 58% of Australians aged 14+) used Artificial Intelligence tools in an average four weeks in the March 2026 quarter. OpenAI’s ChatGPT is clearly the most popular AI tool, with 10.5 million Australians (45%) using ChatGPT. Google Gemini is the second most used AI tool, used by 5 million Australians (21%); usage of Gemini represents the active use of the tool, rather than the embedded use that comes with using Google Search. Microsoft Copilot follows closely behind Google Gemini, used by an estimated 4 million Australians (17%). Well behind the big three are Canva’s Magic Studio, used by an estimated 1.4 million Australians (6%), while Anthropic’s Claude is used by an estimated 777,000 Australians (3%). Analysis by age shows that 74% of Australians aged 25-34 and 72% aged 35-49 use AI tools, the highest usage of any age groups. This is followed by people aged 18-24 (68%) and 14-17 (66%). In contrast, only 50% of people aged 50-64 and just 31% of people aged 65+ use AI tools.

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