Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jun-26

End of Financial Year sales remain one of Australia’s most significant retail events; however, EOFY spending is forecast to grow by just 1.9 per cent this year – well below inflation. The research from the Australian Retail Council and Roy Morgan shows that around 6.1 million Australians (26%) plan to shop during EOFY sales this year, with total spending expected to reach $10.7bn. The most popular categories this year are clothing, footwear and accessories (34%), household appliances and white goods (15%), and electronics and technology products (12%). Australians aged 35 to 49 are expected to spend an average of $1,464 during the EOFY sales, compared with $1,946 for Australians aged under 35 and $1,993 for those aged 50 to 64. Despite participation remaining steady, around three million Australians who spent during last year’s EOFY sales do not currently plan to participate in 2026. This ARC-Roy Morgan Snap SMS survey was conducted with a nationwide cross-section of 5,276 Australians aged 14+ from 28 May to 1 June.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAIL COUNCIL