Original article by Roy Morgan
Market Research Update – Page: Online : 5-Aug-26

In July 2026 Roy Morgan Business Confidence fell 1.5 points to a new record low of 76, marginally below the previous record low in May of 76.1. Business Confidence is also down 27 points from a year ago, while Business Confidence has fallen below 80 in all six States for the first time. Now 18.7% (down 7.4ppts) of respondents say their business is ‘better off’ financially than a year ago (the lowest figure for this indicator since May 2020), while 48.3% (down 3.1ppts) say the business is ‘worse off’. Only 29.1% (down 4.3ppts) of respondents expect the business to be ‘better off’ financially this time next year, while 32.8% (up 1.3ppts) expect the business to be ‘worse off’. Meanwhile, a new record low of only 25.5% (down 3.9ppts) of respondents say the next 12 months will be a ‘good time to invest’ in growing the business, while 48% (up 0.2ppts) say the next 12 months will be a ‘bad time to invest’.

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