Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-26

Roy Morgan’s annual Agribusiness survey shows that (48%) of Australian farmers name inflation and input costs among their biggest farming challenges, up 18 percentage points from a year ago; this is the highest figure any farming challenge has recorded in the survey’s five-year history. The second biggest challenge for farmers is weather, mentioned by 24% of farmers (down 4% points). Economic uncertainty and government policy are in equal third place at 21% each. Government policy concerns in 2025 were dominated by the live sheep export ban, while it is less top of mind this year. Filling out the top seven challenges were fuel costs and supply (mentioned by 18% of farmers) and staffing issues (cited by 12% of farmers). The results in the Roy Morgan Agribusiness Brand Trust & Health Survey are based on interviews of 1,110 Australian farmers conducted online during July and August 2026.

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