M6940 Advertising Services

Ogilvy’s secret to spotting fake news

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Original article by Stephen Brook
The Australian – Page: 26 : 6-Nov-17

Sam Tatam, a behavioural strategy director with Ogilvy Change is to give a keynote speech at the upcoming Public Relations Institute of Australia conference. His address, "Powerful Ideas and Influence", will look at how the public relations industry can best get its messages across in the current climate of fake news. Tatam says people tend to trust information if they feel that large numbers of other people also trust it, while being honest about something that has previously being hidden also helps to engender trust.

CORPORATES
OGILVY CHANGE, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

Digital news ad revenue climbs 8.5%, but print falls 14%

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Original article by Zoe Samios
Mumbrella – Page: Online : 2-Nov-17

Data from NewsMediaWorks shows that the Australian news media’s digital advertising revenue rose by 8.5 per cent year-on-year to $A119.6m in the September 2017 quarter. The rise in digital ad revenue coincided with the launch of revamped versions of major newspaper websites by Fairfax Media and News Corp Australia. Meanwhile, print advertising revenue was 14.3 per cent lower at $A365.1m and revenue from newspaper inserts was down 12.4% at $A17.3m. Programmatic ad revenue was 44.5% higher at $A12.1m.

CORPORATES
NEWSMEDIAWORKS, SMI MEDIA INCORPORATED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Warburton appointed APN Outdoor chief

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Original article by Max Mason
The Australian Financial Review – Page: 13 : 18-Oct-17

Former Ten Network CEO James Warburton will succeed Richard Herring as CEO of APN Outdoor Group in January 2018. APN Outdoor CFO Wayne Castle will continue in the role of acting CEO until Warburton joins the outdoor advertising group. Warburton will step down as CEO of V8 Supercars at the end of 2017. Its EBITDA and revenue rose strongly with him at the helm. Warburton’s past roles included being a director of the Eye Corp outdoor advertising business when it was owned by Ten.

CORPORATES
APN OUTDOOR GROUP LIMITED – ASX APO, TEN NETWORK HOLDINGS LIMITED – ASX TEN, V8 SUPERCARS AUSTRALIA PTY LTD, EYE CORP LIMITED, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, DDB NEEDHAM, McCANN-ERICKSON ADVERTISING PTY LTD, SEVEN GROUP HOLDINGS LIMITED – ASX SVW, OOH!MEDIA LIMITED – ASX OML, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Failed oOh! merger leaves $3.4m sting in the tail for APN Outdoor

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Original article by Stephen Brook
The Australian – Page: 28 : 22-Aug-17

APN Outdoor Group has posted a 2017 interim net profit of $A15.8m, which is 19 per cent lower than previously. The result was marred by pre-tax costs of $A3.4m arising from its proposed merger with oOh!media, which was abandoned following indications that it was likely to be rejected on competition grounds. APN Outdoor’s revenue for the half-year rose by eight per cent to $A162.3m, as the company continued to expand its network of digital advertising billboards.

CORPORATES
APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, YARRA TRAMS, METRO TRAINS MELBOURNE PTY LTD, ADELAIDE METRO, PERTH RAIL

oOh!media first-half profit jumps 22.5pc

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Original article by Max Mason
The Australian Financial Review – Page: 15 : 15-Aug-17

Listed out-of-home advertising group oOh!media has posted a 2017 interim net profit of $A7.3m, which is 22.5 per cent higher than previously. EBITDA was 19 per cent higher at $A31.9m and revenue of $A173m was up 18 per cent. The company’s digital business contributed 52.1 per cent of group revenue for the half-year, as the company expanded its network of digital screens and billboards. Shareholders will receive a half-year dividend of $A0.045 per share.

CORPORATES
OOH!MEDIA LIMITED – ASX OML, APN OUTDOOR GROUP LIMITED – ASX APO, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, THE QUANTIUM GROUP PTY LTD, WAVESTONE CAPITAL PTY LTD, OPHIR ASSET MANAGEMENT PTY LTD

Auto classifieds firm fancies $1b opportunities offshore

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Original article by Max Mason
The Australian Financial Review – Page: 17 : 10-Aug-17

Carsales.com.au has posted a 2016-17 net profit of $A109.5m, compared with $A109.3m previously. The listed automotive classified advertising group’s revenue increased by eight per cent to $A372.1m and EBITDA totalled $A176.5m. CEO Cameron McIntyre says the group’s international division could eventually contribute more earnings and revenue than its Australian business. He flags emerging markets such as Asia and Latin America as those offering the best growth potential for its international division.

CORPORATES
CARSALES.COM LIMITED – ASX CAR, CITIGROUP PTY LTD, TYRESALES.COM, REDBOOK

Domain launches ad blitz using phrase rival REA tried to ban

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Original article by Max Mason
The Australian Financial Review – Page: 9 : 3-Aug-17

Fairfax Media’s Domain property listings business will launch a cross-platform advertising campaign promoting itself as "Australia’s #1 Property App". Domain first used the tagline in early 2016, but rival REA Group challenged this claim in court. The Federal Court upheld REA’s complaint about two of Domain’s ads, ruling that they included false or misleading representations. However, the court ruled that Domain was entitled to claim in ads that it has the nation’s leading property app.

CORPORATES
DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REA GROUP LIMITED – ASX REA, FEDERAL COURT OF AUSTRALIA, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CITIGROUP PTY LTD, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, DDB SYDNEY PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

Cooling property market good for Domain, REA

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Original article by Max Mason
The Australian Financial Review – Page: 31 : 28-Jul-17

Online real estate advertising groups REA and Domain will benefit from any slowdown in the Australian residential property sector, according to David Kaynes of Citigroup. He says this is because agents may have to place a listing advertisement more than once before a property is sold if the market starts to cool off. Citigroup’s share target price for REA is $A80, while its target price for Domain parent Fairfax Media is $A1.10.

CORPORATES
REA GROUP LIMITED – ASX REA, DOMAIN.COM.AU, CITIGROUP PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORPORATION – ASX NWS, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

Fifth year of record advertising market growth

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Original article by James Thomson
The Australian Financial Review – Page: 29 : 24-Jul-17

Australian advertising expenditure for 2016-17 is expected to slightly exceed the total of $A7.12bn for 2015-16, according to Standard Media Index. The outdoor advertising sector has recorded the biggest growth, with spending up 7.9 per cent to $A863.5m in 2016-17, while expenditure on programmatic digital advertising rose by 67.3 per cent to $A337.7m. Meanwhile, advertising expenditure by the retail sector increased by $A90.1m, while government spending on advertising was down $A92.2m.

CORPORATES
SMI MEDIA INCORPORATED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD

Sponsors pledge to stand by embattled AFL

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Original article by Darren Davidson
The Australian – Page: 24 : 17-Jul-17

Major sponsors of the Australian Football League such as Toyota and Carlton & United Breweries have indicated that their deals will not be affected by a sex scandal involving two AFL executives. Toyota pays $A15m a year to be the AFL’s naming-rights sponsor, and a spokesman says the car-maker has complete faith in the league to deal with the scandal appropriately. Brand expert Adam Ferrier has praised the AFL’s handling of the controversy.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUETOYOTA MOTOR CORPORATION AUSTRALIA LIMITEDCARLTON AND UNITED BREWERIESWOOLWORTHS LIMITED – ASX WOWNATIONAL AUSTRALIA BANK LIMITED – ASX NABGATORADE COMPANY OF AUSTRALIACOCA-COLA AMATIL LIMITED – ASX CCLTHINKERBELL