Digital news ad revenue climbs 8.5%, but print falls 14%

Original article by Zoe Samios
Mumbrella – Page: Online : 2-Nov-17

Data from NewsMediaWorks shows that the Australian news media’s digital advertising revenue rose by 8.5 per cent year-on-year to $A119.6m in the September 2017 quarter. The rise in digital ad revenue coincided with the launch of revamped versions of major newspaper websites by Fairfax Media and News Corp Australia. Meanwhile, print advertising revenue was 14.3 per cent lower at $A365.1m and revenue from newspaper inserts was down 12.4% at $A17.3m. Programmatic ad revenue was 44.5% higher at $A12.1m.

CORPORATES
NEWSMEDIAWORKS, SMI MEDIA INCORPORATED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

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