M6950 Market Research and Statistical Services

Buying car parts and accessories online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ (or 7.7 million people) made at least one purchase via the internet in an average four weeks during the year to March 2015. This compares with 5.3 million in March 2011. The survey also shows that the number of Australians who have bought an automotive product online in an average four weeks has risen from 219,000 to 306,000 over this period. Meanwhile, people who regard themselves as "as a bit of a car enthusiast" are almost 200 per cent more likely than the average Australian to buy auto parts online in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Going Dotti for Zara: Australia’s fashion retail scene offers the best of both worlds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that just over 10.5 million Australians aged 14+ buy at least one item of clothing in an average four-week period. The survey, which was carried out in the year to March 2015, also shows that Swedish mega-chain H&M is the most popular, with 143,000 Australian shoppers in any given four weeks. It is followed by Australian boutique Forever New (108,000 shoppers ) and Spanish giant Zara (106,000). Meanwhile, Cue customers are the biggest spenders, with a mean spend of $A165 per visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, FOREVER NEW CLOTHING PTY LTD, ZARA, CUE CLOTHING COMPANY, UNIQLO COMPANY LIMITED, TOPSHOP, ESPRIT AUSTRALIA PTY LTD, THE GAP INCORPORATED, SUPRE PTY LTD, SPORTSGIRL, DOTTI

Grated, sliced and block: home brands the Big Cheese

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED

Netflix adds another 400,000 Australians in June – now up over 1.42 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 1.42 million Australians aged 14+ in 559,000 homes had a Netflix subscription in June 2015. The survey also shows that 8.4 per cent of households with fixed broadband have a Netflix subscription. However, 16.8 per cent of households with fixed broadband through iiNet (or one of its standalone subsidiaries) have Netflix, compared with 11.7 per cent of Optus’s fixed broadband customers and 5.2 per cent of Telstra’s fixed broadband customers. Meanwhile, 9.6 per cent of homes with an NBN connection use Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, ADAM INTERNET PTY LTD, M2 GROUP LIMITED – ASX MTU, DODO INTERNET PTY LTD, IPRIMUS, APPLE INCORPORATED, FETCHTV PTY LTD, CHROMECAST

Pup culture and crazy cat people: pet ownership in NZ

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jul-15

A Roy Morgan Single Source survey has found that 2.1 million New Zealanders aged 14+ (or 58 per cent) have at least one cat and/or dog, and 330,000 pay for pet care services in an average month. Some 45 per cent of New Zealanders have a pet cat, while 31 per cent have a pet dog, while 18 per cent have at least one cat and one dog. The survey, which was carried out in the year to October 2014, also shows that 50 per cent of residents in Auckland and Wellington own a cat and/or a dog.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Most seek advice when switching superannuation provider but gaps remain

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jul-15

A new Roy Morgan Research report, "Superannuation and Wealth Management in Australia", examines all aspects of consumer financial behaviour, including extensive coverage of super. It shows that 72 per cent of Australians aged 14+ who switched super provider in the year to December 2014 sought some sort of advice when doing so, compared with 68.8 per cent in 2010. The number of people who received such advice from financial planners/advisers has risen from 20.5 per cent to 29.9 per cent during the period. Likewise, the number of people who went directly to a financial institution for advice has risen from six per cent to 9.3 per cent.

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ROY MORGAN RESEARCH LIMITED

The power of porridge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Over 2.5m Australians now going online for Government information and services

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey has found that 13.1 per cent of Australians aged 14+ used the internet to access government information and services in an average four-week period during the year to March 2015. This compares with 9.7 per cent in the year to March 2011. The survey also shows that 21.6 per cent of small business owners research government information and services online, as do 17.5 per cent of Australians who are looking for work and 16.1 per cents of parents who have children under the age of 18 in the home.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DIGITAL TRANSFORMATION OFFICE

Bloodline beats birthplace when it comes to Test Match Cricket viewers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Australia’s most gender balanced sports and activities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has identified Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants. They are boxing, hiking/bushwalking, marathons/running, ten pin bowling, gym/weight training, jogging, triathlons, rock climbing/abseiling, snorkelling/skin diving and field hockey. These sports or activities have participant ratios within 4% points of the female:male population norm of 50.7%:49.3%.

CORPORATES
ROY MORGAN RESEARCH LIMITED