M6950 Market Research and Statistical Services

Women’s active-wear on a winning streak

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

A Roy Morgan Single Source survey has found that seven per cent of Australian women aged 14+ buy women’s sportswear in any given four weeks, spending an average of $A74. The survey, which was carried out in the year to March 2015, also shows that 22 per cent of women who participate regularly in combative sports such as boxing and martial arts buy active-wear in an average four-week period. Likewise, women who play tennis (21 per cent), netball (21 per cent) or partake in aerobics (16 per cent) on a regular basis are also well above average for purchasing female sportswear.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More cars on the road…but fewer accidents

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-15

A Roy Morgan Single Source survey has found that the number of motorists on Australian roads has risen from 13.3 million to 15.9 million over the last decade. However, the proportion of motorists who have reported having at least one accident while driving in the previous five years has fallen from 20.8 per cent in the year to March 2005 to 19.1 per cent in the year to March 2015. Tasmania was the only state with a marked increase in the proportion of motorists who had at least one accident in the previous five years, rising from 19 per cent to 23.8 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTERN AUSTRALIA. OFFICE OF ROAD SAFETY

Tool time: hardware/gardening products in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-15

A Roy Morgan Single Source survey has found that 53 per cent of Australian households owned power tools in the year to March 2015, compared with 54 per cent in the year to March 2011. The survey also shows that lawnmower ownership has fallen from 62 per cent to 60 per cent over the last five years, while the proportion of households with a whipper-snipper/brush-cutter/line-trimmer has fallen from 51 per cent to 48 per cent. Meanwhile, the number of households that have a chainsaw has risen from 24 per cent to 27 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

All in the wrist? How 2015’s smartwatch intention looks a lot like smartphone intention did in 2008

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jun-15

A Roy Morgan Single Source survey, which was carried out in the first four months of 2014, shows that 2.7 per cent of Australians aged +14 said they intend to buy a smartwatch in the next year. This is very similar to the 3.6 per cent of Australians who said they intended to buy an iPhone during the first four months after its local release in 2008. The age profile is also markedly similar: around 43 per cent of iPhone intenders between July and October 2008 were aged 14-24, and another 28 per cent were aged 25-34. Among today’s smartwatch intenders, 38 per cent are aged 14-24 and 30 per cent are aged 25-34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, BLACKBERRY LIMITED

Green, herbal or regular: what’s your cup of tea?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jun-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ bought tea of any kind in an average four-week period during the year to March 2015. In contrast, 45 per cent bought coffee in an average four weeks. The survey also shows that 35 per cent of Australians purchased regular tea, well ahead of green tea (11 per cent) and herbal/fruit tea (eight per cent). Analysis by age shows that just 15 per cent of Australians under the age of 25 buy regular tea in any given four weeks, compared with 54 per cent of those aged 65+. This trend is also evident for green and herbal/fruit varieties of tea.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies in mid-size towns want more local news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-15

A Roy Morgan Single Source survey has found that 51 per cent of Australians aged 14+ regard local news as the content they most want to see, hear or read one or more times across the week. The survey, which was carried out in the year to March 2015, also shows that 49 per cent of capital city residents cite local news as a weekday or weekend content preference, while residents of Australia’s 12 largest non-capital towns and urban areas generally prefer local news. This includes 71 per cent of residents of Launceston and 69 per cent of those in Albury.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The sweet dreams of Australian sleepwear buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-15

A Roy Morgan Single Source survey has found that an average of 991,000 Australians aged 14+ bought women’s sleepwear in any given four-week period between April 2010 and March 2015. However, this figure rises noticeably during May and July each year. Meanwhile, 336,000 Australians buy men’s sleepwear during an average four weeks, and seasonal spikes are less pronounced than for women’s sleepwear. The survey also shows that during the first three months of 2015, 19.8 per cent of Australians who bought women’s sleepwear in any given four weeks purchased it from Kmart. Big W (28.8 per cent) was a clear favourite among people who bought men’s sleepwear in an average four weeks during the quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, BEST AND LESS PTY LTD, PETER ALEXANDER SLEEPWEAR PTY LTD, COTTON ON BODY PTY LTD

Doggone it: pet ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ live in a household with at least one pet dog, while 23 per cent have a pet cat. Some 12 per cent of Australians live in households with at least one cat and one dog. The survey, which was carried out in the year to December 2014, also shows that Tasmania has the highest incidence of pet-ownership: 44 per cent of its residents live with at least one dog, 34 per cent live with at least one cat, and 16 per cent live with at least one of each.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Consumer satisfaction with banks remains near record in April but high value customers not so happy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Research Consumer Banking Satisfaction Report shows that the satisfaction level of the personal customers of Australia’s banks fell by 0.1 per cent in April 2015, to 82.8 per cent. It remains just below the 20-year high of 82.9 per cent. The Commonwealth Bank had the highest consumer satisfaction rating of the four major banks, at 82.2 per cent, but Westpac was the top-rated bank in terms of main financial institution (83.6 per cent). Meanwhile, the satisfaction rating of mutual banks rose by 3.3 per cent points to 92.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, MEMBERS EQUITY BANK PTY LTD, BENDIGO BANK

Low-carb beer drinkers not in it for their waistlines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey has found that 8.5 per cent of Australians aged 18+ drink low-carb beer in an average four weeks in 2015, compared with almost 11 per cent in 2011 and just 1.6 per cent in 2006. Low-carb beer consumers now comprise almost 25 of Australians who drink beer in an average four weeks, compared with three per cent in 2006. The survey also shows that 11 per cent of Western Australians drink low-carb beer in an average four weeks, followed by Queenslanders (10 per cent). Just six per cent of Tasmanians drink low-carb beer.

CORPORATES
ROY MORGAN RESEARCH LIMITED