M6950 Market Research and Statistical Services

Which make of car do Australians like most?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has found that 36.5% of Australians aged 14+ who are planning to buy a new car within the next four years say that Toyota is "a brand I like". This compares with 31.5 per cent in the previous 12 months. Meanwhile, 28.8 per cent of new car intenders said they like BMW, followed by Mercedes-Benz (27.8 per cent) and Audi (25.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MERCEDES-BENZ AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED, AUDI AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED

Aussies have how much annual leave accrued?!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-15

A Roy Morgan Single Source survey has found that Australians aged 14+ who are in full-time employment have a total of 123,510,000 days of annual leave accrued. This is an average of just under 21 days’ leave each. Male workers account for 69% (85,357,000 days) of total leave owed, or an average of 22 days each, while female workers have 38,153,000 days of accrued annual leave, with the individual average being 18 days. Meanwhile, people in Wholesaling (25 days), Public Administration and Defence (24 days), Agriculture (24 days) and Transport and Storage (24 days) are especially likely to have accumulated substantial leave balances.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The best and worst times to do your grocery-shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-15

A Roy Morgan Single Source survey has found that 51.2 per cent of Australians aged 14+ who are grocery buyers usually do their main grocery shopping on a specific day of the week. Some 14.2 per cent of grocery buyers go to the supermarket on Saturdays, while 10.9 per cent do so on Thursdays. In contrast, just five per cent do their grocery shopping on Mondays and 5.4 per cent do so on Tuesdays. The survey also shows that under-25s are more likely to do their main grocery shop on Sundays than any other day (12.2 per cent), while those aged 65+ are more likely to buy groceries on Thursdays (16.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, IGA

Tampons, pads and panty liners across the states

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-15

A Roy Morgan Single Source survey has found that 50 per cent of Australian women aged 14-54 bought sanitary pads in an average four weeks in the year to December 2014. Meanwhile, 33 per cent bought tampons and 24 per cent bought panty liners. Around one in 10 women in this age group bought all three feminine products in an average month. The research also shows that tampons are most widely bought in Tasmania (38 per cent of women aged 14-54), but women there are less inclined than in other states to buy pads (46 per cent) or liners (20 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Superannuation has become a political football but a new report shows what the members think

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-May-15

Roy Morgan Research has launched a report titled "Superannuation and Wealth Management in Australia". It provides in-depth insights into consumer behaviour covering superannuation, household debt, wealth, perceptions and usage of financial planners, superannuation brand ratings and satisfaction with financial performance. Based on Roy Morgan Single Source data, the report shows that superannuation now accounts for 28.6% of household net wealth, while owner-occupied homes account for 50 per cent. However, just 29.4 per cent of Australians feel that they have planned enough to be financially secure in the future.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Tech crunch: Aussie households ditch 800,000 DVD players, 500,000 digital cameras and 5.7 million old TVs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 75 per cent of Australian homes had a DVD player by 2008, but since then more than 800,000 homes have thrown out at least one DVD player. Roy Morgan’s technology ownership data also shows that between 2000 and the peak in 2009, 60 per cent of households owned a digital camera, but half a million homes subsequently ditched their digital cameras in favour of taking photos with their mobile phones. Likewise, ownership of iPods peaked in 2013, when 32 per cent of homes had at least one, but over the next year this declined to 30% of households.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Internet overtakes newspapers at breakfast, but radio still the most-used media in the morning

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 72 per cent of Australians aged 14+ reported using one or more forms of media at breakfast time on weekdays during the year to March 2015. This has remained steady over the past five years. However, 16 per cent of Australians are going online first thing in the morning, compared with 8.5 per cent in the year to March 2010. Meanwhile, the proportion who read newspapers at breakfast has fallen by four per cent to 15.9 per cent since 2010, while the proportion who listen to the radio at breakfast has fallen by four per cent to 28.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Rising unemployment among young Aussies matched by increasing anxiety, depression and stress

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 9.5 per cent of Australians aged 18-24 were looking for work in 2010. This figure had almost doubled to 18.9 per cent by the end of 2014. Meanwhile, the proportion of 18-24 year-olds who reported experiencing anxiety in an average 12 months has risen from 11.2 per cent to 23 per cent over the last five years, which is the highest incidence of any age group and well above the national average of 16.6 per cent. The survey also shows that proportion of 18-24 year-olds affected by stress has grown from 24 per cent to 33.7 per cent, while the incidence of depression has increased from 11.3 per cent to 19.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

AdNews delegates React to Geico YouTube trickery

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-May-15

In the "Screen Wars" session of the 2015 AdNews Media Summit, delegates were treated to the latest sneaky ad from US insurer, Geico, which opens with the promise "You can’t skip this Geico ad because it’s already over". Roy Morgan Research wanted to know if this 60-second ad really has the power to hold the viewer’s attention beyond the first, critical five seconds. The delegates gave their reactions via the Roy Morgan Mobile Reactor app as the ad was played in real time. The Reactor graph ended up almost as high as it started.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AD NEWS, GEICO CORPORATION, YOUTUBE INCORPORATED

2015 property purchase intention: Melbourne overtakes Sydney – but is a new boom town looming?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 6.8 per cent of Australians aged +14 intend to buy or build a residential property in the next year. The survey, which was carried out in the year to March 2015, also shows that 9.8 per cent of Perth residents intend to buy or build a new or established house or apartment in the next year, ahead of Melburnians (9.3 per cent) and Sydneysiders (7.8 per cent). Just 3.5 per cent of Hobart residents intend to buy or build in the next 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED