M6950 Market Research and Statistical Services

Adshel and Roy Morgan partner to take Helix Personas to the streets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

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ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Business confidence in March shows tentative improvement

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Apr-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 6.3 per cent to 112.4 in March 2015. Despite the improvement, business confidence remains below its level before the 2013 federal election and the average for the last four years of 117.6. The rise in business confidence occurred across all components of the index, but it stemmed mainly from an increase in the proportion of businesses that believe the next 12 months will be a good time to invest in growing their business

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ROY MORGAN RESEARCH LIMITED

Would you buy food labelled ‘Made in China’?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

A Roy Morgan Single Source survey has found that 88 per cent of Australians aged 14+ were more likely to buy food if it is labelled "Made in Australia" in the year to December 2014. This compares with 85 per cent in 2013. Meanwhile, the number of Australians who say they would be more likely to buy food labelled "Made in China" rose from five per cent to six per cent in 2014. The survey also shows that people who are more likely to buy Chinese-made food products are less likely to be concerned about whether food is fattening, genetically modified or additive-free

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence: Bumpy Ride for Confidence

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 2.3 per cent to 109.7 in the week ended 5 April 2015, its lowest level in almost eight months. The weakness was broadly based, with four out of the five sub-indices declining. The sub-index for confidence in the economic outlook over the next year fell by 2.9 per cent, while confidence in the economic outlook over the next five years fell by 1.3 per cent

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The last supper: ownership of fine china and premium tableware plummets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that 15.7 per cent of Australians aged 14+ had premium tableware/fine china in their household in the year to December 2014. This compares with 22.2 per cent in 2010. Meanwhile, the proportion of Australians who held a dinner party in an average three months fell from 24.2 per cent to 22.9 per cent over the same period, and the proportion of Australians who entertained friends or relatives at home fell from 65.3 per cent to 58.8 per cent. However, Australians who own fine china/premium tableware are much more likely to throw dinner parties and entertain friends and relatives than the average Australian

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ROY MORGAN RESEARCH LIMITED

Escape to the country: regional destinations preferred for short breaks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that almost 50 per cent of Australians aged 14+ took at least one short domestic trip of one or two nights in the year to December 2014. Most of these quick-trippers stayed within their state of residence, with 37 per cent of Melburnians taking at least one short break to regional destinations within their own state, ahead of the 36 per cent of Brisbanites who headed for country Queensland destinations. Likewise, 38 per cent of people living in country New South Wales took at least one short trip to another rural destination in the state, while 36 per cent of country Queenslanders did the same in their state

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ROY MORGAN RESEARCH LIMITED

L-NP support jumps following Mike Baird’s triumph in NSW Election

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 7-Apr-15

A multi-mode Morgan Poll on Federal voting intention has found that support for the Coalition on a two-party preferred basis has risen by three per cent to 47 per cent. The poll, which was carried out on the weekends of 28-29 March and 3-6 April 2015, also shows that support for the Australian Labor Party has fallen by three per cent to 53 per cent. Roy Morgan Research executive chairman Gary Morgan says labour market deregulation is needed to stimulate the economy and enable the 2.5 million Australians who are unemployed and under-employed to get jobs

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MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, PALMER UNITED PARTY, AUSTRALIA. DEPT OF THE TREASURY, NEW SOUTH WALES. DEPT OF PREMIER AND CABINET

Kiwis view Economic issues (40%) as the biggest problems facing NZ; Housing shortage/Housing affordability up 4% to 10% in March

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Apr-15

A Roy Morgan telephone survey has found that 40 per cent of New Zealanders aged 14+ regard economic issues as the most important problem facing the nation. This is followed by government/public policy and human rights issues (26 per cent) and social issues (15 per cent). The survey, which was carried in March 2015, also shows that 41 per cent of New Zealanders rate war and terrorism as the biggest problem facing the world, followed by economic issues (25 per cent)

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ROY MORGAN RESEARCH LIMITED, NEW ZEALAND. DEPT OF THE PRIME MINISTER AND CABINET, INTERGOVERNMENTAL PANEL ON CLIMATE CHANGE

Go the blues: Kiwis who play team sports less likely to report depression, anxiety or stress

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Apr-15

A Roy Morgan Single Source survey has found that 10 per cent of New Zealanders aged 18+ reported experiencing depression at some point in the past year. This compares with just six per cent of those who regularly play a team sport. The survey, which was carried out in the two years to December 2014, also shows that some nine per cent of New Zealanders overall suffered from anxiety, well above the six per cent of regular team sport players. Meanwhile, 18 per cent experienced stress, compared with 15 per cent of team sports players

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ROY MORGAN RESEARCH LIMITED

1 in 8 domestic travellers to Melbourne attends a live sporting match or race

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Apr-15

A Roy Morgan Single Source survey has found that 4.5 per cent of Australians aged 14+ attended a sporting event on their most recent domestic holiday. The survey also shows that 12.8 per cent of domestic travellers to Melbourne attended at least one spectator sporting event in the two years to December 2014, ahead of Adelaide (8.5 per cent) and Darwin (6.7 per cent). Sports tourists are also 76 per cent more likely to go to nightclubs or bars and 42 per cent more likely to go shopping than the average holiday-maker

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ROY MORGAN RESEARCH LIMITED