M6950 Market Research and Statistical Services

Mike Baird set to lead L-NP to clear victory in NSW Election

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 17-Mar-15

A special SMS Morgan Poll on State voting intention has found that support for the New South Wales Coalition on a two-party preferred basis has risen by three per cent to 55.5 per cent. The poll, which was carried out from 13-15 March 2015, also shows that support for the Australian Labor Party has fallen by three per cent to 44.5 per cent. Roy Morgan Research executive chairman Gary Morgan says that despite Mike Baird taking a controversial position in support of the sale of electricity assets, it appears that he has done enough over the past year to convince electors to elect him as Premier in his own right on 28 March

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF NEW SOUTH WALES, NATIONAL PARTY OF AUSTRALIA, NEW SOUTH WALES. DEPT OF PREMIER AND CABINET, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, CHRISTIAN DEMOCRATIC PARTY, NEW SOUTH WALES. INDEPENDENT COMMISSION AGAINST CORRUPTION

Market research ‘almost real time’

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Original article by Jared Lynch
The Australian Financial Review – Page: 35 : 16-Mar-15

Advertising agency Droga5 Australia has secured an alliance with SurveyMonkey. The alliance with the online survey firm has allowed Droga5 to undertake market research on a proposed ad campaign at the start of the process of developing it rather than at the end. This has allowed Droga5 to obtain feedback on some ad campaigns within 48 hours

CORPORATES
DROGA5, SURVEYMONKEY INCORPORATED, MICROSOFT CORPORATION, LINKEDIN LIMITED

Guardian and Chemmart keep customers satisfied

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Mar-15

A Roy Morgan Single Source survey has found that 10 million Australians aged 14+ made at least one purchase from a chemist/pharmacy in any given four-week period in the year to December 2014. Guardian Pharmacy took out the 2014 Roy Morgan Customer Satisfaction Award for Chemist/Pharmacy of the Year, with an overall customer satisfaction rating of 92 per cent. However, 94 per cent of male customers were satisfied with the service they received at Guardian pharmacies, compared with 91 per cent of female customers

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUARDIAN CHEMISTS, CHEM MART PTY LTD, CHEMIST WAREHOUSE, SOUL PATTINSON, DISCOUNT DRUGSTORES PTY LTD

To dial for: the Australian home phone service providers with the most satisfied customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Mar-15

A Roy Morgan Single Source survey has found that 67 per cent of Australians aged 14+ who are home phone customers were satisfied with their provider in the six months to December 2014. This is one per cent lower than in the same period during 2013. Southern Phone’s customer satisfaction rating rose by six per cent to 91 per cent in the second half of 2014, ahead of Internode (85 per cent) and its parent company, iiNet (77 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOUTHERN PHONE COMPANY LIMITED, INTERNODE SYSTEMS PTY LTD, IINET LIMITED – ASX IIN, TPG TELECOM LIMITED – ASX TPM, SINGTEL OPTUS PTY LTD, IPRIMUS, TELSTRA CORPORATION LIMITED – ASX TLS, DODO AUSTRALIA PTY LTD

Self-Managed Super popularity linked to sustained Satisfaction lead

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Mar-15

A Roy Morgan Single Source survey has found that members of self-managed superannuation funds (SMSFs) have consistently been more satisfied with their fund’s financial performance than members of other funds over the last 13 years. SMSFs scored a satisfaction rating of 77.3 per cent in the six months to January 2015, compared with 59 per cent for industry funds and 56.3 per cent for retail funds. The survey also shows that satisfaction with super increases with the balance held, although it is worth noting that SMSFs have the highest satisfaction for all balances over $A5,000

CORPORATES
ROY MORGAN RESEARCH LIMITED

Back to realty: News Corp rules property search in Melbourne – but will Sydney be Fairfax’s domain?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Mar-15

A Roy Morgan Single Source survey has found that 819,000 property-hunters in Melbourne visited Realestate.com.au via website or app and/or read the Herald Sun’s weekday or weekend real estate section in an average week during the year to December 2014. This is seven per cent higher than in 2013. Domain’s total audience, comprising both digital visitors and readers of the print sections of The Age, rose by four per cent to 486,000 in 2014. In Sydney, Domain’s total digital and Sydney Morning Herald print reach rose by 10 per cent in 2014, to 675,000 in an average week. The number of people accessing Realestate.com.au and/or the Daily Telegraph’s real estate section in an average week was virtually unchanged at 683,000

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, REALESTATE.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN.COM.AU

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

CORPORATES
ROY MORGAN RESEARCH LIMITED

Speed demons or show offs? Australia’s sports car drivers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-15

A Roy Morgan Single Source survey has found that just 326,000 Australian motorists own a sports car, coupe or two-door convertible. The survey, which was carried out in the year to December 2014, also shows that Mitsubishi is the most popular brand among sports car owners, accounting for 11.1 of these motorists. This is followed by Toyota (10.8 per cent) and BMW (8.4 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, MAZDA AUSTRALIA PTY LTD

Business confidence weaker in February despite interest rate cut

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by eight per cent to 105.7 in February 2015. Business confidence is now well below pre-election levels and 22.5 per cent lower than its peak of 136.3 in October 2013, immediately following the federal election. The decline in business confidence occurred across all components of the index, but it was mainly due to a deterioration in the outlook for the Australian economy over the next five years

CORPORATES
ROY MORGAN RESEARCH LIMITED

L-NP support increases after PM Abbott commits to sending Australian troops to Iraq

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 10-Mar-15

A multi-mode Morgan Poll on Federal voting intention has found that support for the Coalition on a two-party preferred basis has risen by 2.5 per cent to 46.5 per cent. The poll, which was carried out on the weekends of 28 February-1 March and 7-8 March 2015, also shows that support for the Australian Labor Party has fallen by 2.5 per cent to 53.5 per cent. Roy Morgan Research executive chairman Gary Morgan says support for the Coalition rose after Prime Minister Tony Abbott committed to sending 300 Australian troops to Iraq to help train the Iraqi army in its fight against the Islamic State. He adds that the Morgan Poll has consistently shown a short-term boost to prime ministers who commit Australian forces to international battlefields

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, PALMER UNITED PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, NEW ZEALAND. DEPT OF THE PRIME MINISTER AND CABINET