M6950 Market Research and Statistical Services

Public transport use increases in March quarter 2023 – but frequency of use is over 20% lower than pre-pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jul-23

New research from Roy Morgan shows that 11.87 million Australians aged 14+ (54.6%) used public transport at least once during the March 2023 quarter. This is more than 2.9 million (+32.4%) higher than the March 2022 quarter, and an increase of almost 5 million from the September 2020 quarter when only 6.88 million Australians (32.6%) were using public transport at least once in that quarter. However, although the overall number of Australians using public transport at least once in the March 2023 quarter is approaching pre-pandemic levels, the frequency of public transport use is still well below the level in 2019. For bus travellers, their frequency of use is over 20% lower than pre-pandemic while for train travellers their frequency of use is over 25% lower than pre-pandemic. The March 2023 quarter was the first since the COVID-19 pandemic began in early 2020 during which all major COVID-related restrictions had been removed. This data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Women drive rapid increase in cinema attendance over the last year – even before the release of Barbie

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

New research from Roy Morgan shows that over 11.6 million Australians aged 14+ visited a cinema in the year to March 2023, up by over 2.7 million (+11%) on a year earlier when there were still many pandemic-era restrictions. More than 6.1 million women attended the cinema in the last year, an increase of over 1.7 million (+39%) on a year earlier. There has also been a large increase for men, up more than 1 million (+23%) to 5.5 million. Meanwhile, more than 3.4 million members of Generation Z attended the cinema in the last year, up almost 600,000 (+21%) from a year earlier. Close behind are Millennials of whom just over 3.1 million attended the cinema in the last year, up more than 650,000 (+27%). The older generations also comprise sizeable cinema audiences, with 2.4 million in Generation X and 1.9 million Baby Boomers attending the cinema in the last year. Looking in detail at who is driving the increase in cinema attendance across the population, we can see that high-value premium consumers are more likely to go to the cinema than anyone else.

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ROY MORGAN LIMITED

Walking, swimming and gym training are the most popular sports and activities Australians do regularly

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

The latest National Sports Participation report from Roy Morgan shows that 53.9% of Australians aged 14+ regularly go walking for exercise. This is a significant increase of 5.4ppts, or around 1.6 million participants, since 2019. Going to the gym/weight training is Australia’s second most popular sporting activity, with 4 million Australian adults regularly participating. Jogging is the third most popular activity, with almost 2.3 million Australians aged 14+ regularly participating, ahead of swimming on 1.7 million, yoga on 1.3 million, hiking/bushwalking on almost 1.2 million and cycling on 1.15 million. Meanwhile, young Australians are far more involved in sports, with over two-fifths of kids aged six to 13 swimming (41.6% – 1.1 million) and around a third playing soccer (33.4% – 907,000).

CORPORATES
ROY MORGAN LIMITED

BMW, AGL, Apple, Harris Farm, Qantas, AFR, and more win the 2023 Premium Brand Awards

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jul-23

According to social scientist Dr Ross Honeywill, Australia is in a two-speed consumer economy, and each speed has a fundamentally different consumer mindset. The ‘fast lane’ is the New Economic Order (NEO) mindset, in which 90% of consumers are ‘big spenders’ who happily spend on frequent, premium experiences. Meanwhile, traditional mindset consumers in the ‘slow lane’ are price-sensitive, reluctant-spending consumers. Roy Morgan’s 2023 Premium Brand rankings focus on the spending of the top 50% of NEO consumers, known as Super NEOs. The Premium Brand rankings are determined in the Roy Morgan Single Source database by analysing the consumption behaviour of Australia’s 2.5 million ‘Super NEOs’ – the top 50 percent of NEOs.

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ROY MORGAN LIMITED

Close to four million Australians now downloading podcasts

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan shows that podcasts are increasingly popular, with over 3.9 million Australians now downloading audio or video podcasts in an average four weeks, up a massive 456,000 (+13.1%) from a year ago. This equates to almost one-in-five Australians (18.3%), up by 1.9% points from a year ago. Mobile phones and tablets are clearly the leading way to download podcasts, used by 3.2 million Australians (15.2%), while around 1.1 million (5.2%) download podcasts via their computer (2.1% use both). Analysis by gender shows little difference, with 1,983,000 men (18.8% of men) downloading podcasts compared to 1,952,000 women (17.9% of women) – both up more than 200,000 on a year ago. Meanwhile, Generation Z (born from 1991-2005) has overtaken the slightly older Millennials (born from 1976-1990) as the largest downloaders of podcasts over the last year. These are the latest results from Roy Morgan Single Source, derived from in-depth online and telephone interviews with around 5,000 Australians each month and over 60,000 each year.

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ROY MORGAN LIMITED

Australian alcohol consumption is higher than it was pre-pandemic driven by increases for wine and RTDs

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan’s Alcohol Consumption Report shows that a total of 13,709,000 Australians (67.6%) aged 18+ consumed alcohol in an average four-week period in the year to March 2023, compared to 13,073,000 (66.3%) in the year to March 2020. The most popular alcohol is wine, which has stretched its lead during the pandemic; the number of Australians drinking wine has increased from 8,096,000 (41.0%) pre-pandemic to 8,898,000 (43.9%) in the 12 months to March 2023. Meanwhile, 5,573,000 (27.5%) Australians now drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. However, 6,537,000 (32.2%) Australians now consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption has increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,208,000 (20.8%). These findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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ROY MORGAN LIMITED

Over half a million Australians plan to buy a new electric vehicle in the next four years

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

New data from Roy Morgan shows that 548,000 Australians plan on buying an electric vehicle in the next four years. This is equal to 12.5% of all those intending to purchase a new vehicle in this period, and an increase of over 1,230% compared with four years ago. The latest figures show that 61% of those planning to buy an electric vehicle are men, while 39% are women; however, this is a vast change from 2020 when the split was 76% men cf. 24% women. Meanwhile, intention to buy an electric vehicle has more than doubled across all age groups, and more than tripled for all age groups aged 35+. Now 51% of intending electric vehicle buyers are aged 50+ (up 4% points since 2020). The fastest growth in intention to purchase has been for Australians aged 65+, increasing more than threefold (340%) in only two years.

CORPORATES
ROY MORGAN LIMITED

Are Media announces expanded partnership with Roy Morgan for social media insights

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

Are Media has expanded its partnership with Roy Morgan to gather worldwide audience insights from its extensive social media channels that are currently not available anywhere else. Under the partnership, Are Media’s social media audiences across Instagram, Facebook and other social platforms will be included in Roy Morgan’s official Single Source database. Single Source is the world’s most extensive market research database, providing consistent and accurate consumer and market profiles. In securing the deal, Are Media will be the only Australian media partner to offer comprehensive audience insights into its social channels, giving advertisers a more accurate profile of its social audience, to deliver commercially driven social campaigns that engage the right audience. According to SMI data, advertising spend on social media remains the fastest growing digital sector, up 14.7 per cent in 2022.

CORPORATES
ROY MORGAN LIMITED, ARE MEDIA PTY LTD

An exceptional 15 magazine categories grew their readership over the last year led by Food & Entertainment, General Interest, Home & Garden, Mass Women’s, Health & Family, Women’s Fashion and Women’s Lifestyle – all with readership up on 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-23

The Roy Morgan Australian Readership report for the 12 months to March 2023 shows that 11.5 million Australians aged 14+ (53.4%) now read print magazines, up 5.1 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (69.9%) who read magazines in print or online either via the web or an app, a small drop of 2.5 per cent from a year ago. Print readership increased for 15 of 17 magazine categories compared to a year ago. The readership increases occurred as Australians enjoyed a considerable easing of restrictions following the extensive lockdowns of 2021; most COVID-19 restrictions were lifted by October 2022. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,792,000, up 17.2 per cent on a year ago (the largest increase of any of the top 15 magazines), ahead of the Australian Women’s Weekly on 1,309,000, up 8.8 per cent. These are the latest findings from the Roy Morgan Single Source survey of 65,863 Australians aged 14+ in the 12 months to March 2023.

CORPORATES
ROY MORGAN LIMITED

Supermarkets dominate the fresh bread market but Bakers Delight captures an out-sized share of the dollars spent

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-23

Research by Roy Morgan shows that Woolworths and Coles accounted for 60.4% of the total dollars spent in Australia’s $2.5 billion fresh bread market in the year to December 2022. The combined market share of the two supermarket giants is down from 51.9% in 2018, when the fresh break market was worth $2.9bn. Woolworths has retained its title as Australia’s largest retailer of fresh bread, with a market share of 30.6%, just ahead of Coles on 29.8%. Some 39.1% of fresh bread buyers now shop at Woolworths in an average week, while 37.6% shop at Coles; this is well ahead of Aldi (10.1%), Baker’s Delight (8%) and IGA (6.3%). These results are from the Roy Morgan Single Source survey of over 60,000 people per annum, including over 35,000 grocery buyers.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, IGA