M6950 Market Research and Statistical Services

New Christmas spending forecasts swell to $66 billion as Aussies set to break new retail records

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Dec-22

The Australian Retailers Association has bumped up its pre-Christmas spending forecasts by another $2 billion, now predicting that a record $66 billion will be spent in the November to December Christmas trading period. The ARA holiday sales predictions with Roy Morgan forecast a record-breaking spend in the lead up to Christmas, which is up 6.4% on last year’s spending. Out of the states and territories, NSW, Victoria and Queensland have driven most of the projected spike in spending. New South Wales is set to record a $20.8 billion spend (up 7.7%), followed by Victoria with $17.1 billion (up 5.2%), with Queensland spending predicted to top $13.5 billion (up 6.8%). Sensory indulgence is a key theme for spending 2022, with alcohol and food topping the list of intended Christmas gift purchases for this year, followed by gift cards and toys. Men were the most likely to purchase alcohol or food, whilst women were more interested in small inexpensive gifts or novelties, clothing, shoes and sleepwear or books and music.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION,{SPAC}ROY MORGAN LIMITED

New research shows good news in store for retail this Christmas

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-22

The Christmas Gift Buying Survey by the Australian Retailers Association in collaboration with Roy Morgan shows that 59% of Australians intend to spend the same or more (12%) on Christmas gifts compared with 2021, despite growing inflationary pressures. The survey also found that the average gift purchase is $700, down slightly ($26) on last year. Australians aged 35-49 years will spend the most, committing an average of $933 to their gifts; spending for this age group is up $111 over last year. Meanwhile, the majority of Australians will continue to shop for Christmas gifts in-store, with around one-third done online (down 14% point on 2021). Only 1% of Australians say they will do 100% of their shopping online. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,317 Australians aged 18+ on Thursday October 20 – Monday October 24, including 1,717 who plan on buying gifts for Christmas.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Mortgage stress increases to its highest since April 2018 with 22.6% of mortgage holders now At Risk

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-22

New research from Roy Morgan shows that an estimated 1,013,000 mortgage holders (22.6%) were ‘At Risk’ of ‘mortgage stress’ in the three months to October 2022. This period encompassed two interest rate increases of 0.5% and an increase of 0.25% in early October, taking official interest rates to 2.6% – the level since August 2013. Since then, there has been another interest rate increase of 0.25% in November. Despite these interest rate increases the proportion of mortgage holders considered ‘At Risk’ of mortgage stress is well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders). The number of mortgage holders now considered ‘At Risk’ is now just below the long-term average over the last 15 years of 22.8%. Meanwhile, the number of mortgage holders considered ‘Extremely At Risk’ increased to 619,000 (14.4%) in the three months to October, which remains clearly below the long-term average over the last 15 years of 659,000 (15.9%). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan Trusted Brand Awards 2022: Australia’s most trusted brands in five key services and communications industries

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Nov-22

Roy Morgan presented the inaugural Roy Morgan Trusted Brand Awards for 2022 in mid-October. Victoria-based ISP Aussie Broadband has taken out the inaugural award in the telecommunications category ahead of iiNet and TPG, and it has been Australia’s ‘Most Trusted Brand in Telecommunications’ since December 2020. The Salvation Army has won the inaugural ‘Most Trusted Brand in Charities’ Award after regaining top position in the category in June 2021. The excellent performance of Australia Post in dealing with the challenges of staff shortages caused by the pandemic and record high parcel deliveries, has been recognised in its victory in the ‘Most Trusted Brand in Services’ category, ahead of fellow finalists Wesfarmers and Choice. There was never much doubt which brand would emerge as the ‘Most Trusted Media Brand’, with the ABC leading this category since the inception of the survey four years ago. Meanwhile, Australia’s national research organisation the CSIRO is the inaugural winner of the ‘Most Trusted Brand in Government Services’ for 2022. The CSIRO has led the category for over two years and was one of only two finalists in the category to score a positive Net Trust Score – the other being Medicare in second place.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, SALVATION ARMY, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

NAB is the most trusted agribusiness bank among farmers, followed by Rural Bank and Rabobank

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Nov-22

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers measured trust and distrust in the nation’s agricultural sector. National Australia Bank has emerged as the most trusted bank in the agribusiness sector in 2022, with farmers commending NAB for maintaining good relationships with farmers, for their reliability, good service and high standards. Farmers also trusted Rural Bank and Rabobank for their commitment to customer relationships, as well as their good service and reliability. Trust towards individual agribusiness banks varied by farmer demographics, with Rural Bank and Rabobank receiving high trust scores among Victorian farmers, while ANZ was most trusted in South Australia. Dairy farmers were more trusting of agribusiness banks overall, with all six banks measured in the survey recording higher Net Trust Scores among this group of farmers. Rural Bank and Rabobank were more trusted among wool farmers. The results of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on detailed interviews with 1,230 Australian farmers conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, RURAL BANK LIMITED, RABOBANK AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Consumer spending for the Spring Racing Carnival to reach $1.6 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-22

New research from the Australian Retailers Association in collaboration with Roy Morgan shows that over 1.5 million people plan to attend a Spring Racing Carnival event trackside this year. More than 1.9 million Australians plan to attend events not on the track, such as in restaurants or other hospitality venues. People celebrating the Spring Racing Carnival will spend an average amount of $1,076 on themselves, totalling $1.6 billion in spending. Meanwhile, 52% of people say they are spending the same or more than they did last year on their Spring Racing Carnival celebrations. A new dress or suit is the most common consumer purchase (mentioned by 68% of people planning to attend a Spring Racing Carnival event), followed by a hat/fascinator (35%), a pair of shoes (31%) and jewellery (26%). The ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,694 Australians aged 18+ on Friday September 30 to Tuesday October 4.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Solar Energy Systems on households have more than doubled since 2018 – now at nearly a third of all households (32.3%)

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-22

The latest Roy Morgan research shows that over 3.2 million Australian households (32.3% of all households) owned a Solar Energy System in the year to June 2022, up from only 1.32 million (14%) in the year to June 2018. There were big increases in ownership of Solar Energy Systems in 2019 and 2020, although growth has levelled off over the last two years as the penetration of Solar Energy Systems approached one-third of all households. On a State-by-State basis there are more households in NSW (885,000) with Solar Energy Systems than anywhere else followed by Queensland (756,000), Victoria (728,000), WA (439,000) and SA (332,000). SA and WA have the highest rates of Solar Energy System penetration – over 40% of households. The ownership rates are significantly lower in South-Eastern Australia with under a third of households in Tasmania (30.2%), Victoria (27.7%) and New South Wales (26.6%) owning Solar Energy Systems. A primary reason which explains the lower rates of households with Solar Energy Systems in NSW and Victoria is the higher density living and far higher number (and proportion) of apartments, flats, units, semi-detached terraces and townhouses.

CORPORATES
ROY MORGAN LIMITED

A majority of Australians have no trust in telcos

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Oct-22

A special Roy Morgan telecommunications industry Trust Survey asked Australians about the telecommunications companies they trust and distrust, and what worried them about the recent data breach at Optus. The survey reveals that the data breach has driven distrust across the industry, with a majority of Australians indicating that they have either no trust in any telco or that they distrust all telcos. Unsurprisingly, Optus is currently the most distrusted telecommunications brand in Australia with more people now saying they distrust Optus than trust, which is a substantial difference to what was seen in the recent Roy Morgan Risk Report of August 2022 which had only a marginal Net distrust score. The normally deeply distrusted Telstra appears to have been the main beneficiary, with results indicating that more respondents say that they trust Telstra compared to those who distrust the brand. We also asked respondents what worries them about the Optus data breach; what is clear from the responses is that the data breach has made Australians highly aware and concerned about the risks of data piracy and privacy in general. This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,241 Australians aged 18+ on September 28-29, 2022.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Mortgage stress is growing in 2022 and set to rise further as the RBA continues to increase interest rates

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Sep-22

New research from Roy Morgan shows that an estimated 854,000 mortgage holders (19.4%) were ‘At Risk’ of ‘mortgage stress’ in the three months to July 2022. This period encompassed the first three interest rate increases from the Reserve Bank. The good news is that the proportion of mortgage holders considered to be ‘At Risk’ of mortgage stress in mid-2022 is well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders) and below the average of the last decade of 20.8% (904,000). Meanwhile, only 12.7% (542,000) of mortgage holders were considered to be ‘Extremely At Risk’ of mortgage stress in the three months to July 2022, below the average of the last decade of 13.9% (585,000 mortgage holders). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year, including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Inflation and soaring costs pose the biggest challenge to Australian farmers, ahead of weather conditions and labour shortages

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Sep-22

A special Roy Morgan Survey of Australian farmers shows that the biggest challenges currently facing them are inflation and rising costs, weather, staffing issues, economic uncertainty and biosecurity. Some 26% of Australian farmers identified inflation and costs among their biggest current challenges, while 19% mentioned the weather. There were notable differences across Australian States and Territories, with weather the number one issue in the flood-affected states of New South Wales and Queensland, and inflation and costs the number one issue elsewhere. Another important challenge is staffing issues, mentioned by 13% of farmers. Australia’s closed borders over the past two years have meant many of the young working holiday-makers from Europe, North America and elsewhere who often spend time working on farms as part of their visa requirements have not been able to enter the country until recently. The results of the Roy Morgan Farmer Agribusiness Survey are based on 1,230 interviews with Australian farmers aged 18+ conducted online during June and July 2022.

CORPORATES
ROY MORGAN LIMITED