M6950 Market Research and Statistical Services

Magazine categories enjoy strong growth in 2021 led by Food & Entertainment, Home & Garden, General Interest and Health & Family – all with readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The Roy Morgan Australian Readership report for the 12 months to December 2021 shows that more than 11 million Australians aged 14+ (52.4%) now read print magazines, an increase of 1.4% from a year ago. This market broadens to 15 million Australians aged 14+ (70.8%) who read magazines in print or online either via the web or an app, a small drop of 3.9 per cent from a year ago. The overall magazine industry readership figures are up compared to a year ago, and the print readership of the three most widely read magazine categories increased significantly from a year ago. Readership of Food & Entertainment increased 7.2 per cent to over 7.1 million, General Interest was up 6.8 per cent to over 4 million and Home & Garden increased by 7.9 per cent to over 3.7 million. More than 80% of Australia’s top 25 most widely read magazines (21 out of 25) experienced growth in their print readership during 2021 compared to a year earlier. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership up 2.7 per cent to 1,6211,000 ahead of the Australian Women’s Weekly with a print readership of 1,291,000, an increase of 0.2 per cent on a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,093 Australians aged 14+ in the 12 months to December 2021.

CORPORATES
ROY MORGAN LIMITED

7.5 million Australians are now watching Broadcast Video on Demand such as 7plus, 9Now, 10 Play and ABC iView

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Feb-22

New data from Roy Morgan shows that 7.5 million Australians now watch ‘Broadcast Video on Demand’ (BVOD) services. Viewership of BVOD services grew strongly during the early stages of the pandemic, with an increase of around 2.1 million viewers (+39.5%) in 2020 compared to the December 2019 quarter. This level of growth was always going to be hard to maintain and over the last year an additional 130,000 viewers streamed BVOD services, an increase of 1.8% on 2020, for a total of over 7.5 million viewers (35.5%). ABC iView continues to be the clear market leader with 4.13 million viewers in an average four weeks, up 985,000 (+31.3%) from two years ago, although down 633,000 (-13.3%) on a year ago. SBS On Demand remains in second place and is now viewed by 2.86 million Australians representing an increase of 217,000 (+8.2%) from two years ago although down 653,000 (-18.6%) from a year ago. The leader of the three traditional commercial broadcasters is the Seven Network’s 7plus which is now viewed by 2.6 million Australians, an increase of 727,000 (+38.8%) from a year ago. Close behind are the Nine Entertainment Company’s 9Now which is viewed by 2.38 million Australians, up 318,000 (+15.4%) on a year ago and Network 10’s 10 Play, now viewed by 1.7 million Australians, up 358,000 (+26.7%). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED

Roy Morgan launches next generation Helix Personas in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and Chief Digital Officer Howard Seccombe today launched the next generation Helix Personas for New Zealand – the most advanced psychographic customer segmentation and data integration tool that provides an unparalleled understanding of the different Helix Personas Communities that comprise the 5 million people that call New Zealand home. The next generation Helix Personas brings together a re-engineered platform to provide deeper insights and a frictionless user experience, an integrated premium mapping tool to explore Personas down a street-block level and introduces Creative Briefs – a tool that automatically produces messaging guidelines for any group of Personas. The new marketing website (www.helixpersonas.co.nz) showcases the six new Helix Communities and 52 Helix Personas, with detailed explanations of which slice of the New Zealand population they represent. For a deeper understanding of how the next generation Helix Personas can give your business an edge, please watch our launch webinar.

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption increases during 2021 – wine, beer, spirits and RTDs all up on a year ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Australians re-discover love of magazines during 2021 with Food & Entertainment, Home & Garden, General Interest and Mass Women readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

The Roy Morgan Australian Readership report for the 12 months to September 2021 shows that over 11.2 million Australians aged 14+ (53%) now read print magazines, an increase of 2.2% from a year ago. This market broadens to 15.2 million Australians aged 14+ (71.8%) who read magazines in print or online either via the web or an app (down 3.3 per cent from a year ago). The overall magazine industry readership figures are up compared to a year ago with the rebound out of the 2020 lockdowns earlier last year providing a boost to key magazine categories. Of the 15 categories measured over the last two years, two-thirds (10 magazine categories) are up and only five are down. The print readership of all four of the most widely-read magazine categories increased significantly from a year ago. Readership of the Food & Entertainment category increased 12.7 per cent to over 7.2 million, General Interest was up 9.1 per cent to over 4.1 million, Home & Garden increased by 12.2 per cent to almost 3.8 million and Mass Women’s was up 4.1 per cent to around 3 million. There were also impressive increases in readership for the magazine categories covering Motoring, TV, Sports, Music & Movies, Fishing and Motorcycles. These are the latest findings from the Roy Morgan Single Source survey of 64,972 Australians aged 14+ in the 12 months to September 2021.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress at record lows during the 2021 lockdowns in NSW, Victoria and the ACT

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

New research from Roy Morgan shows that an estimated 584,000 mortgage holders (15.8%) were ‘At Risk’ of mortgage stress in the three months to September 2021. This period encompassed the recent lockdowns in NSW, Victoria and the ACT, which finally ended during the month of October. Mortgage stress dropped to record lows during this period with fewer than 600,000 mortgage holders considered ‘At Risk’ for the first time. The level of mortgage stress is down on a year ago during Victoria’s long second lockdown when an estimated 668,000 mortgage holders (18.3%) were considered ‘At Risk’. The low rate of ‘At Risk’ mortgages during this period continues the trends seen during the pandemic in which record low interest rates, record levels of Government financial support, and considerable measures taken by banks and financial institutions to support borrowers in financial distress have combined to lower mortgage stress to record lows. Mortgage stress today is at less than half the level it was during the Global Financial Crisis in 2008, when it reached a high of 35.6% of mortgage-holders. Meanwhile, 18.7% of Australians with negative employment changes due to COVID-19 are now in mortgage stress – almost 3% points higher than for all mortgage holders. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

PayPal usage soars to record high during COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

The latest Roy Morgan Digital Payments Report shows that 15.7 million Australians aged 14+ (74.2%) are aware of online payment platforms such as PayPal, Visa Checkout, masterpass and Western Union. Of the four leading online payment platforms PayPal is the clear leader with 72.5% of Australians aware of the platform. Some 23.6% are aware of Visa Checkout, followed by Western Union (16.4%) and masterpass (16.3%). The COVID-19 pandemic has provided a huge boon to online retailers, and this has also driven the increased usage of online payment platforms such as PayPal. Now 47.3% of Australians have used PayPal in the last 12 months, up nearly 10% points from 37.8% in February 2020 just before the pandemic hit Australia. Usage of PayPal had been at 40.5% of Australians in January 2018 and gradually increasing before peaking at 42% in June 2018. From mid-2018 usage of PayPal had begun to gently decline as newer forms of payment such as buy-now-pay-later services gained an increasing share of the digital payment market. Over three-quarters of Australians, 16.5 million (78.1%), are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay and Humm. However, usage of these services is far lower with only 3.5 million Australians (16.6%) using a buy-now-pay-later service in the last 12 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 50,000 Australians annually.

CORPORATES
ROY MORGAN LIMITED

Their ABC: no so trusted anymore

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Original article by Evan Mulholland
The Spectator Australia – Page: Online : 22-Oct-21

The ABC has fallen from 10th to 19th place in Roy Morgan’s latest ranking of Australia’s most trusted brands. In a webinar discussing the results of the survey, Roy Morgan social scientist Dr Ross Honeywill comments that the ABC has now fallen from fifth place in just two years, while Roy Morgan CEO Michele Levine says that a lot more people seem to be of the view that the ABC is biased than was previously the case. Declines in its trust rating in Roy Morgan’s monthly net score rankings appear closely linked to media controversies of which the ABC was at the centre.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, ROY MORGAN LIMITED

Top 20 sports: Walking and jogging increase during pandemic but most sports decline during year of lockdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Oct-21

Roy Morgan’s latest National Sports Participation report shows that walking for exercise is easily the most popular sport or activity which Australians regularly participate in. It is also one of the few activities Australians did more of during the year to June 2021 compared to a year earlier. Nearly 11 million adult Australians (51.9%) regularly go for a vigorous stroll. This is an increase of over 850,000 (+8.5%) on a year earlier. Going to the gym/weight training is again Australia’s second most popular sporting activity with over 3.5 million Australians (16.9%) regularly participating, an increase of 97,000 (+2.8%) on a year ago. There is a new activity in third place overall with over 2.2 million Australians (10.5%) now regularly jogging, an increase of 251,000 (+12.8%) on a year ago; it has overtaken swimming, which experienced the largest decline of any sport – down 637,000 (-32%) to 1.35 million. Meanwhile, soccer, basketball, cricket and netball are the only team sports that made the top 20 leading sports and activities, although all four had fewer regular participants in the year to June 2021 than a year ago, as lockdowns forced the cancellations of many sporting competition

CORPORATES
ROY MORGAN LIMITED

COVID-19 pandemic leads to more Australians regularly attending their place of worship

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-21

New data from Roy Morgan shows that Australians are more likely to regularly attend their place of worship now than immediately prior to the beginning of the COVID-19 pandemic. Some 19.1% of Australians aged 14+ now agree that ‘I regularly go to church or my place of worship’, an increase of 2.8% points compared to the March quarter 2020 (16.3% of Australians) just prior to the onset of the COVID-19 pandemic. A total of 19.1% of women and 19% of men have reported that they ‘regularly go to church or my place of worship’, although the increase has been larger for women during the pandemic (up 4.1% points) compared to a smaller increase for men (up 1.2% points). A look at the different generations shows that are Millennials driving the increase; 21.2% now report that they ‘regularly go to church or my place of worship’, up 5.8% points from pre-pandemic. Also increasing and above the national average is Generation Z, now at 19.8%, up 2.7% points during the pandemic. The only exception among the generations are the Pre-Boomers, those now aged over 75′; now 22.2% say they agree with the statement, down 2% points on pre-pandemic.

CORPORATES
ROY MORGAN LIMITED