M6950 Market Research and Statistical Services

Roy Morgan releases Enhanced Cross-Platform Audience results for Newspapers & Magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-20

In this ‘digital first’ view of the media landscape Roy Morgan on Friday released its latest cross-platform audience results for Australian newspapers and magazines for the period January – March 2020. Roy Morgan’s audience numbers also include the first set of Apple News audience measurement numbers for the Australian market. In the March quarter of this year an estimated 19.3 million (92%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. This includes an estimated 16.4 million (78%) reading or accessing metropolitan titles. Some 15.6 million (74%) Australians aged 14+ read or accessed a magazine or magazine content. Most read or accessed is The Sydney Morning Herald with a cross-platform audience of 8.1 million and followed by its Melbourne stablemate The Age with a cross-platform audience of 5.4 million Australians in an average 4 week period in the March quarter. News Corp’s Daily Telegraph is in third place with a cross-platform audience of 4.7 million in front of its Melbourne counterpart the Herald Sun which now has a cross-platform audience of 4.3 million Australians. Click these links to see all the latest March quarter 2020 Enhanced Cross-Platform Audience results for Newspaper Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers and Magazine Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-magazines.

CORPORATES
ROY MORGAN LIMITED

Hard to switch off work for many Australians working from home

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

A majority of employed Australians who do at least some work from home, whether paid or unpaid ‘find it difficult to switch off from work’, according to new research conducted by Roy Morgan in the lead-up to COVID-19 forced shutdowns. Over 10.5 million working Australians (68%) report being forced into an employment change because of COVID-19 and a large number have been forced to ‘work from home’. Some 52% of those who do at least some paid work from home, and 55% who do some unpaid work from home say they ‘find it difficult to switch off from work’. However, only 39% of all employed Australians ‘find it difficult to switch off from work’, as do only 35% of Australians who do no work from home. The self-employed are somewhere between, with those who do some work from home (43%) more likely than those who do no work from home (38%) to agree they ‘find it difficult to switch off from work’. These findings come from the Roy Morgan Single Source survey, Australia’s most comprehensive and trusted consumer survey.

CORPORATES
ROY MORGAN LIMITED

Even before COVID-19, Young Australians were spending more time on the internet at home than watching TV or playing/talking to friends

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

New research from Roy Morgan reveals that Young Australians aged 6-13 spend an average of 10 hours a week on the internet at home, up 0.3hrs from two years ago. Kids are spending more time on the internet at home than watching TV (9.4 hours) or playing with/talking to friends (9.7 hours) – both of which have declined in popularity since 2017. When the time Young Australians spend on the internet at school (3 hours) and elsewhere (1.2 hours) is taken into account, they spend an average of 14.2 hours on the internet in total in an average week. That’s a non-lockdown average week. Also notable is that kids are spending more time playing computer/electronic games (5.1 hours – up 0.2hrs since 2017) than they spend playing sport (4.5 hours – down 0.4hrs). Other activities Australian kids spend time on during the week include an average of 2.7 hours of homework, 2 hours listening to the radio and 1.6 hours watching videos/DVDs. Analysing activities by age groups shows that watching TV is the top activity for 6-9 year olds, ahead of playing with or talking to friends, using the internet at home, playing sport, and playing computer/electronic games. For kids aged 10-13, using the internet at home is easily the number one activity, ahead of playing with/talking to friends, watching TV, playing computer/electronic games, and playing sport. With detailed research into the lives of 2,500 young Australians each year, Roy Morgan’s Young Australian Survey has been measuring the changing activities, tastes and opinions of Aussie kids for many years, an invaluable resource for both retailers and parents keen to ensure they know what younger children and teens want.

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ROY MORGAN LIMITED

For the record as Australia entered shutdown in March, Mortgage Stress was close to a record low

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

New research from Roy Morgan shows that an estimated 828,000 mortgage holders (18.2%) were in ‘mortgage stress’ as Australia entered shutdown in March. This is a significant improvement on those considered to be in mortgage stress 12 months ago, and is the second-lowest level of mortgage stress in over a decade. In the three months to March 2020, 18.2% of mortgage holders (828,000) were ‘At Risk’, down from 21.5% (903,000) in March 2019. Over the same period those ‘Extremely at Risk’ also decreased from 14.5% (594,000) to 12.6% (559,000). However, the number ‘Extremely at Risk’ hit a low of only 425,000 (10.7%) in October, following an RBA interest rate cut, and has since increased. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

New report breaks down Australians’ personal wealth by electorate – and shows PM wealth cluster

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-20

The 5th Edition of the Roy Morgan Wealth Report delivers additional unique insights by analysing the distribution of personal wealth across electorates. The House of Representatives takes in 151 electorates. At the end of 2019 the average per capita Net Wealth in Australia’s wealthiest electorate, Wentworth in Sydney’s eastern suburbs, was $1,060,000 and median Net Wealth was $338,000. In the poorest electorate, Spence in Adelaide’s outer northern suburbs, the average per capita Net Wealth was $187,000 (17.6% of the Wentworth figure) and median Net Wealth just $75,000 (22%). Even before the impacts of the bushfire crises and COVID-19 (coronavirus) there was a chasm between the most and least wealthy; this is likely to widen due to the impact of the coronavirus. The Roy Morgan Wealth Report also examines the wealth of the electorates represented by Australia’s Prime Ministers. Fourteen of the electorates held by post-WWII PMs still exist. Of these, six are among Australia’s 10 wealthiest overall. These include the seats of incumbent Prime Minister Scott Morrison (whose electorate, Cook, is the 6th wealthiest) and his two immediate predecessors, Malcolm Turnbull (Wentworth, No. 1 on the list) and Tony Abbott (Warringah, No. 2).

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ROY MORGAN LIMITED

It’s official: Online sources overtake TV as main source of news – for 59% of Gen Z social media is their main choice of news

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New research from Roy Morgan shows that the internet has overtaken TV as the main place Australians turn for their news. Some 12.7 million Australians (60.6%, up 2.8ppts since mid-2018) now use the internet for news. This includes social media (37.6%); news or newspaper websites or apps (29.2%) and news feed sites (16.3%). TV is now used by 12.4 million Australians (59.5%) as their main source of news, down more than 6ppts from 65.6% in June 2018. This comprises free-to-air TV (56.4%, down 5.9ppts) and Pay TV (8.3%). Meanwhile, around 80% of Baby Boomers and Pre-Boomers say free-to-air TV is a main source of news for them, and nearly two-thirds of Generation X (64%) nominate free-to-air TV as a main news source. However, the popularity of free-to-air TV drops away significantly for younger generations. Only 40% of Millennials and 36% of Generation Z say free-to-air TV is a main source of news. In contrast to the older generations, both Millennials (77%) and Generation Z (74%) are more likely to say the internet is a main source of news, ahead of other forms of media.

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ROY MORGAN LIMITED

Inner city Melbourne, Sydney and Perth are the hot spots for meal delivery services UberEATs, Menulog & HelloFresh

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New Roy Morgan research shows that Inner City Melbourne residents (40%) are the Australians most likely to use meal delivery services, just ahead of those in Central Sydney (39%), followed by Central Perth (31%). Other regions with high use of these services include Northern Melbourne (with suburbs such as Preston, Northcote and Coburg), Middle Southern & Eastern Melbourne (including Hawthorn, Malvern, Sandringham and Brighton) and South-West Perth (including Fremantle and Coogee). The data covers the 12 months to March 2020. Overall, around one in five Australians (19%) now use meal delivery services in an average three months, with the top four services – UberEATS, Menulog, HelloFresh and Deliveroo – all growing their market share over the past year. More than a third of Australians living in shared households, and more than a fifth of single parents and young people living with their parents, now use meal delivery services. In contrast, only a tenth of those who live alone use these services. Roy Morgan CEO Michele Levine says that even before the COVID-19 pandemic more Australians than ever before were turning to meal delivery services.

CORPORATES
ROY MORGAN LIMITED

Facebook and YouTube strong across all Generations but Pinterest, Instagram and TikTok have important user bases

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Apr-20

The latest research from Roy Morgan shows that Facebook is the most popular Social Network across several generations of Australians. Facebook is used by 65% of Pre-Boomers (born pre-1946), 86% of Baby Boomers (1946-1960), 87% of Gen X (1961-1975) and 90% of Millennials (1976-1990). Video streaming site YouTube is the most popular Social Network for the two youngest Generations, used by 91% of Gen Z (1976-1990) and 72% of Generation Alpha (2006-). However, beneath these two market leaders differences in preferences really stand out. Photo-sharing site Pinterest is the third most popular Social Network for both Pre-Boomers (used by 20%) and Baby Boomers (32%), while Instagram is the third most popular choice for Gen X (40%), Millennials (61%), Gen Z (69%) and Generation Alpha (19%). Meanwhile, new short-video site TikTok is now the second-most popular Social Network for Generation Alpha (21%). These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the 6 months to February 2020 and over 1,000 interviews with Young Australians aged 6-13 years old during the six months to December 2019.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, PINTEREST, INSTAGRAM LLC, TIKTOK

Trust in most media during the Coronavirus pandemic is brittle

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-20

Australians need to be able to rely on media for the latest advice and information during the COVID-19 pandemic, yet trust in media outlets remains disappointingly low, as a special media industry distrust risk survey by Roy Morgan has found. Research firm Roy Morgan measures consumer distrust, and the risk it poses to companies, across 25 industries. As a whole, media is the third most distrusted of the 25 industries and it has had the largest increase in distrust of any industry over the past 8 months. The key media brands which buck the trend, those which are highly trusted by Australians, are the ABC, SBS and Netflix, while the most trusted key tech brands, a significant conduit for media content, include Apple and Microsoft. Roy Morgan CEO Michele Levine says amid the first global pandemic in a century, consumer trust is critical for all businesses, but particularly so for media, which is delivering vital information in a rapidly changing environment. Roy Morgan’s ongoing risk monitor shows that levels of trust and distrust for individual companies can change quickly. This variability means regular tracking of the pulse of the community is vital.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, APPLE INCORPORATED, MICROSOFT CORPORATION

Looking beyond the panic-buying, Australia’s big supermarket story is Aldi’s growing market share

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

Roy Morgan’s Fresh Food and Grocery Report shows that across 2019, Woolworths Group and Coles Group both declined in market share, while Aldi and other smaller supermarket chains increased. Aldi not only increased its market share of all supermarket spending, it also recorded strong growth in customer penetration. The report shows that Woolworths Group had a market share of 32.9% ($34 billion) of the total grocery market, a decrease of 0.7% compared with a year earlier. However, it was still ahead of Coles Group on 26.6% (down 1.4% to $27.4 billion), Aldi on 12.4% (up 0.6% to $12.8 billion), Fresh Food Stores on 11.8% (up 0.5% to $12.2 billion), Other Supermarkets on 9.1% (up 1.3% to $9.4 billion) and IGA on 7.3% (down 0.1% to $7.5 billion). Roy Morgan CEO Michele Levine says that although the current Coronavirus shopping frenzy is the news of the day, Aldi’s continued growth is a story that has been building for many years. The report’s findings are from Roy Morgan Single Source, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA