Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-20
In this ‘digital first’ view of the media landscape Roy Morgan on Friday released its latest cross-platform audience results for Australian newspapers and magazines for the period January – March 2020. Roy Morgan’s audience numbers also include the first set of Apple News audience measurement numbers for the Australian market. In the March quarter of this year an estimated 19.3 million (92%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. This includes an estimated 16.4 million (78%) reading or accessing metropolitan titles. Some 15.6 million (74%) Australians aged 14+ read or accessed a magazine or magazine content. Most read or accessed is The Sydney Morning Herald with a cross-platform audience of 8.1 million and followed by its Melbourne stablemate The Age with a cross-platform audience of 5.4 million Australians in an average 4 week period in the March quarter. News Corp’s Daily Telegraph is in third place with a cross-platform audience of 4.7 million in front of its Melbourne counterpart the Herald Sun which now has a cross-platform audience of 4.3 million Australians. Click these links to see all the latest March quarter 2020 Enhanced Cross-Platform Audience results for Newspaper Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers and Magazine Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-magazines.
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