M6950 Market Research and Statistical Services

1-in-5 shop at Kmart for home products

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The latest research from Roy Morgan shows that 19.9% of Australians aged 14+ who buy home products shopped at Kmart in an average three months in 2019, up 9.4% points from five years ago. In contrast, Big W’s share of home products customers has declined by 2.2% points to 8.1%, and Target has declined by 4.1% points to only 5.6%. Meanwhile, only 2.9% of home products customers shop at eBay, up a modest 0.6% points from five years ago, and the gap between eBay and Kmart has grown from 8.2% points in 2014 to 17% points in 2019. Roy Morgan CEO Michele Levine says the performance of Kmart in recent years is a shining example that traditional retailers can be (extremely) successful despite the surge in online retailing and the challenges of primarily online outlets such as eBay and Amazon.

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED

ABC still most trusted, Facebook improves

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in April, reveals that while Facebook – and Social Media generally – remains deeply distrusted in Australia, the ABC is still by far the nation’s most trusted media organisation. Some 44 per cent of Australians distrust social media, but only 7 per cent distrust the ABC. After the ABC, SBS is Australia’s second most trusted media owner, followed by Schwartz Media and Macquarie Media, as the only other media owners with a positive Net Trust Score. Roy Morgan CEO Michele Levine says the consistently strong NTS performance by the ABC demonstrates that ‘real news’ is significantly more trusted by Australians than the ‘fake news’ promulgated on social media.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, SCHWARTZ MEDIA PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN

Australian population growth powers travel industry

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

A Roy Morgan Single Source survey shows that some 10.7 million Australians each year had at least one holiday in 2000/01, including 10.3 million who took a domestic holiday and 2 million who travelled overseas on holiday. Some took both domestic and overseas holidays. Today, around 13.7 million Australians take at least one annual holiday, including 12.6 million taking a domestic holiday and 5.5 million travelling overseas. This represents an increase of 3 million Australians (+28%) travelling on holiday compared to 2000/01. However this increase in travellers is driven entirely by population growth. The Australian population aged 14+ has grown by 5.1 million over the past two decades, representing an increase of 32.8% and out-pacing the growth in holidaymakers. A closer analysis also shows that while Australians taking domestic holidays has only increased by 2.3 million (+22.8%) since 2000/01, far more Australians are taking more expensive overseas holidays now than two decades ago, up by 3.5 million, and more than doubling – up by 169.3% since 2000/01.

CORPORATES
ROY MORGAN LIMITED

Baby Boomers drink coffee and tea, but hot chocolate is for the young

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that over 15.2 million Australians now drink hot drinks in an average week, representing 74.1% of Australians aged 14+. The survey shows that 56.1% of Australians drink at least one cup of coffee in an average week, 47.6% drink tea and only 12.5% drink hot chocolate. Both hot tea and hot coffee are popular with older Australians, and Baby Boomers are the leading drinkers of both hot coffee (69.6%) and hot tea (61.1%) in an average week. The older Pre-Boomers are also big consumers of hot coffee (67.3%) and hot tea (59.9%), but less than a third of Generation Z drink either hot tea (32.3%) or hot coffee (30.5%) in an average week. Younger Australians are more likely to drink hot chocolate in an average week than their older counterparts, although the drink is in a clear third place for all age groups. Nearly a fifth of Generation Z (19.5%) drink hot chocolate in an average week, compared to only 7.3% of Pre-Boomers. Meanwhile, iced coffee is consumed by 1.1 million Australians (5.6%) in an average week, while just over 1 million Australians (5%) drink iced tea in an average week.

CORPORATES
ROY MORGAN LIMITED

Fewer grocery buyers buy tubs of ice cream, but Weis Connoisseur and Bulla Creamy Classics are stable winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that the number of Australians aged 14+ who buy a tub or carton of ice cream has decreased from 10.5 million in 2015 to 9.9 million in 2019. Despite the overall decline there were a few stand-out brands that increased their customer base over the last four years. Connoisseur is now bought by 14.7% of ice cream buyers, up from 11.2% in 2015, while Weis has increased from 2.4% to 4.1% of ice cream buyers. Bulla Creamy Classics’ percentage of ice cream buyers has risen to a four-year high of 16.6%, from 12.5% in 2015. However, overall Bulla has dropped from being bought by 32.2% of ice cream buyers in 2015 to 30.9%. Still, Bulla is clearly the most popular ice cream brand in the marketplace, ahead of supermarket brands (bought by 26.2% of ice cream buyers) and Peters (bought by 21.2%).

CORPORATES
ROY MORGAN LIMITED, CONNOISSEUR, WEIS, BULLA, PETERS ICE CREAM

Japan shines as increasingly popular travel destination – attracting a particular kind of holidaymaker

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-19

New research from Roy Morgan’s recent State of the Nation Report on Travel shows that 78.6% of Australians aged 14+ would like to take a holiday in the next 12 months, down 5% points since 2001-02. Some 72% of Australians would like to take a domestic holiday (down 9.1%), while 49.5% would like an overseas holiday (up 7.5% points since 2001-02). The top five most popular overseas destinations are New Zealand, the US, England, Japan and Canada. In early 2004, only 2.5% of Australians mentioned Japan as a holiday destination they would like to visit. The popularity of Japan as a holiday destination increased steadily over the next decade, overtaking Thailand as the most popular Asian travel destination in early 2014. Other popular Asian holiday destinations include Bali, Singapore, Vietnam and mainland China.

CORPORATES
ROY MORGAN LIMITED

Uber set to overtake taxis in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-19

New research from Roy Morgan shows that 4.4 million Australians aged 14+ (21.5% of the population) now use Uber in an average three months, while 4.5 million (21.7%) use taxis. Uber officially launched in Australia in late 2012, and it has really taken off over the last three years. Patronage of Uber has grown from 6.6% in mid-2016 to 21.5% now, an increase of 14.9ppts in less than three years. During the same time, fewer Australians are using taxis but the decline has been far gentler down from 24.4% in mid-2016 to 21.7% now, a drop of only 2.7ppts. Analysis using Roy Morgan’s Technology Adoption Segments shows that Uber has been a big hit with "Technology Early Adopters", with 40% travelling by Uber in an average three months (compared to 30% that have travelled by taxi). Those in the "Digital Life" segment are also more likely to have travelled by Uber (23%) than by taxi (16%). However taxis (30%) still hold a marginal advantage amongst the "Professional Technology Mainstream", ahead of Uber (26%). Taxis are also the preferred personal transportation vehicle of choice for "Technophobes"; nearly twice as many travel by taxis (17%) than travel by Uber (10%).

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Who is the ‘Jarlsberg man’? And what does your choice of cheese say about you?

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Original article by
Market Research Update – Page: Online : 8-Jul-19

New research from Roy Morgan shows that over 15 million Australian grocery buyers aged +14 now buy some type of cheese. Block Cheese is bought by 13.5 million Australians (85.1%), easily making it the most popular type of cheese. However, the strongest growth over the last three years has come from a significant increase in Australians buying Grated/Shredded Cheese (up 2.6ppts to 68.3%), Sliced Cheese (up 2.4ppts to 67.7%) and Cheese Snacks or Portions (up 3ppts to 43.6%). Meanwhile, Jarlsberg cheese is one of the more premium products in the cheese market and there are significant differences between the average buyer of Jarlsberg and a regular buyer of cheese. ‘Jarlsberg man’ is a big spender in the top socio-economic AB quintile, most likely with no children in his Mid-Life Household and almost twice as likely to drink wine with his meals as the average Australian. ‘Jarlsberg man’ is skewed heavily towards older Australians aged 35+ and is far more likely to have a diploma or degree than the average cheese buyer and be working full-time as a professional or manager with a household income of well over $120,000 per annum.

CORPORATES
ROY MORGAN LIMITED

Australians are bringing their own phone to new mobile plans

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Original article by
Market Research Update – Page: Online : 2-Jul-19

A Roy Morgan Single Source survey shows that 89.9% of Australians aged 14+ (18.6 million people) now own a mobile phone. This is up 0.7% points on a year ago and up 2.1% points from two years ago. Now 26.8% of Australians are on a post-paid mobile phone plan after providing their own mobile phone for the plan, up 5.8% points from two years ago. In addition, 32.9% of Australians have a pre-paid mobile phone, up 2.5% points from two years ago. In contrast, there has been a decline in the market for traditional mobile phone plans that include a handset, with 29.7% of Australians now having a post-paid mobile phone plan that includes a new phone, down 6.8% points in two years. There has also been a shift in the way pre-paid/’bring your own phone’ consumers purchase their mobile phone plans; from a shop is still the preferred way for over half (51.5%) of these consumers, but the numbers of customers purchasing a plan online has increased by 7.9% points to 23.7% over the last two years.

CORPORATES
ROY MORGAN LIMITED

Australians’ net wealth shows long term gains

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

The second edition of the Roy Morgan Wealth Report shows that the value of assets held by Australians has almost doubled from 2007 to 2019 (up 96.0%). This is faster than the increase in debt of 78.6% over the same period. As a result, net wealth is now 98.7% higher in 2019 than it was in 2007. Even after allowing for population growth and inflation, the average Australian is better off. The second edition of the Wealth Report focuses particularly on how net wealth has changed since just before the onset of the global financial crisis. Australia performed very strongly over the past 12 years compared with other OECD nations – particularly in Europe, where many nations went backwards over the same period. The report is drawn from over half a million in-depth face-to-face interviews conducted in Australians’ homes over the period from 2007 to 2019.

CORPORATES
ROY MORGAN LIMITED