M6950 Market Research and Statistical Services

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

CORPORATES
ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG

Sydney FC most popular A-League club ahead of Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters, an increase of 11.7% over the last year. This follows the club’s back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League Grand Final Champions Melbourne Victory were second with 526,000 supporters, down 8.7% on a year ago. Brisbane Roar are the third most widely supported club in the A-League with 461,000 supporters, down 19.8% on a year ago. Meanwhile, analysis shows that men account for 67% of the 2.75 million A-League club supporters; Sydney FC (72%), Melbourne Victory (71%) and Perth Glory (70%) are among the clubs with the highest proportion of male supporters, while the Western Sydney Wanderers (43%) and the Newcastle Jets (42%) have the highest proportion of female supporters.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, WESTERN SYDNEY WANDERERS FC PTY LTD, NEWCASTLE UNITED SPORTS CLUB LIMITED

Nearly one million mortgage holders experiencing mortgage stress

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

New research from Roy Morgan has assessed the number of Australian mortgage holders who are in "mortgage stress", using a formula that takes into account household income, costs, and mortgage repayments. The research shows that 20.8% (949,000) of mortgage holders were "At Risk" in the three months to August 2018, down from 21.3% (974,000) In the three months to August 2017. Over the same period, the proportion of mortgage holders that are "Extremely at Risk" decreased from 14.9% (658,000) to 13.5% (596,000). These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 owner-occupied mortgage holders.

CORPORATES
ROY MORGAN LIMITED

TV main source of news – and most trusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

A Roy Morgan Single Source survey has found that over 13 million Australians (65.6%) now say TV is a main source of news. This includes over 12.6 million (62.3%) who specifically nominate free-to-air TV. The internet is used as a main source of news by 11.7 million Australians (57.8%); social media is the leading source of online news, used by 7.5 million (36.7%). Printed newspapers are used by 6.3 million (31.1%) while 5.5 million (27.3%) mainly get their news via newspaper or other news websites or apps. Radio is nominated by 9.2 million Australians (45.5%) as a main news source. Meanwhile, TV is regarded as the most trusted source of news by nearly 7.5 million Australians (36.7%), followed by radio (15.9%), news and newspaper websites/apps (12.3%) and print newspapers (11.2%). Only 4.3% consider social media to be their most trusted source of news. This is in line with Roy Morgan’s research of "Trust" and "Distrust", which showed that social media is the least trusted media.

CORPORATES
ROY MORGAN LIMITED

386,000 mortgage holders have no real equity in their homes

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

New research from Roy Morgan shows that 8.9% (386,000) of mortgage holders in Australia have little or no real equity in their home, an increase from 8.0% twelve months ago. This is based on the fact that the value of their home is only equal to or less than the amount they still owe, placing them at considerable risk if they have to sell while prices are trending down. Western Australia is the state at the highest risk, with 16.5% (90,000) of mortgage customers having no real equity in their home, an increase of 2.5% in the last year. New South Wales has the lowest proportion of mortgage holders with little or no equity in their home, at only 6.1% (82,000). These are the latest findings from Roy Morgan’s Single Source Survey, which is based on over 50,000 Australians per annum in their own homes, including more than 10,000 with owner- occupied mortgage holders.

CORPORATES
ROY MORGAN LIMITED

Australian Digital Inclusion Index above 60 for first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

The 2018 Australian Digital Inclusion Index, which is powered by Roy Morgan Research’s Single Source, shows that progress on improving Digital Inclusion is being made across all three measures of Access, Digital Ability and Affordability. However, there are significant demographic groups which still require more targeted investment and development to bridge the gaps on access and digital ability in particular. Nationally, Australia scored 73.4 on Access in the 12 months to March 2018, up from 70.8 a year ago and up nearly 10 points since 2014. The Affordability score of 57.6 represents an increase of 2.1 points from a year ago, while the Digital Ability score of 49.5 has increased by 7.3 points since 2014. The increase in Digital Ability reflect steady improvements in the three core components of Digital Ability (Attitudes, Basic Skills and Activities). All three components have increased in every year since 2014.

CORPORATES
ROY MORGAN LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, RMIT UNIVERSITY, SWINBURNE UNIVERSITY OF TECHNOLOGY. CENTRE FOR SOCIAL IMPACT

Digital inclusion improving across Australia, but digital divide continues to widen

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Sep-18

The release of the third Australian Digital Inclusion Index (ADII) shows that, with the exception of the Northern Territory, digital inclusion is improving in all states and territories, with Australians also spending more time online than ever before. The Index has been developed and produced by researchers at RMIT University’s Digital Ethnography Research Centre and the Centre for Social Impact at Swinburne University of Technology, in partnership with Telstra and Roy Morgan, and measures digital inclusion by analysing three factors; access, affordability and digital ability. The ADII is based on data from more than 16,000 Australians captured in the annual cycle of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, RMIT UNIVERSITY, SWINBURNE UNIVERSITY OF TECHNOLOGY, TELSTRA CORPORATION LIMITED – ASX TLS

The next generation of Helix Personas has arrived!

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Sep-18

Roy Morgan has launched the next generation of its world-class psychographic customer segmentation and data integration tool, Helix Personas, offering clients the most powerful way yet to boost their marketing return-on-investment. The next generation of Helix Personas reveals the story of every Australian at an intimate, granular level and divides Australians into 54 unique mindsets, or "Personas", grouped into six communities. Based on thousands of psychographic and behavioural data points, Helix Personas is the world’s only psychographic segmentation and data integration platform that provides the building blocks capable of binding disparate data sets together – helping clients unlock why people buy and what they will buy next. Psychographics are important as they explain "why" a consumer buys whereas demographics explain "who" the consumer is.

CORPORATES
ROY MORGAN LIMITED

Entertainment & Sports Sponsorship Gains World-First Audience Technology

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-18

TEG Analytics and Roy Morgan have announced the launch of Genome Audience Planner, a next-generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector. The Australian media rights and sponsorship sector is worth more than $4bn. However, as an increasingly significant marketing and media channel, event sponsorship lags behind the audience science of other media. Genome Audience Planner brings together TEG’s extensive audience and live ticketing data of more than 14 million Australians with Roy Morgan Single Source, Australia’s largest and most comprehensive consumer data set for media and channel planning to profile the brand preferences and consumer choices of live audiences across the arts, entertainment and live sports sectors. For the first time the live entertainment sector can now be defined as a measurable "media channel" consistent with other media like television, digital or outdoor, enabling live entertainment to play a role inside a broader advertising strategy. Advertisers will be able to optimise sponsorship budgets across paid, owned and earned media, identify gaps and deepen consumer engagement and shape customer experiences.

CORPORATES
ROY MORGAN LIMITED, TEG ANALYTICS, TEG PTY LTD

Wonder Woman top superhero for Young Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-18

New research from Roy Morgan shows that an estimated 368,000 Australians aged 6-13 years old picked Wonder Woman as their favourite superhero in the year to June 2018, while 303,000 named former leader Batman. Wonder Woman’s popularity as a superhero has more than doubled over the past two years (up by 192,000 to 368,000) following the release of the highly successful Wonder Woman film in 2017. In contrast, DC Comics stablemate Batman fell in popularity over the last two years, down 80,000 to 303,000. Overall, DC Comics characters filled four of the top five superhero spots in the latest Roy Morgan Young Australian Survey, with Superman in fourth on 118,000 and The Flash in fifth on 90,000. The top-rating superhero for rival Marvel comics was Spiderman, picked by 170,000 kids and up an impressive 36,000 from two years ago. Three other Marvel comics superheroes made the top eight favourite superheroes in 2018, including The Incredible Hulk (76,000), Iron Man (73,000) and Captain America (61,000).

CORPORATES
ROY MORGAN LIMITED, DC COMICS, MARVEL ENTERTAINMENT GROUP INCORPORATED