M6950 Market Research and Statistical Services

Roy Morgan partners Beyond Blue & Uni WA to analyse the Mental Health & Wellbeing of Australia’s Police & Emergency Services

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Original article by
Market Research Update – Page: Online : 30-Nov-18

Roy Morgan has partnered with the University of Western Australia and Australia’s leading mental health organisation Beyond Blue to interview over 21,000 Police & Emergency Services employees, volunteers and former employees regarding their mental health and wellbeing. The "Answering the Call" research explored in detail the stresses and strains impacting on those who often find themselves on the front lines in responding to traumatic and life-changing events in our community. The good news is that "Answering the Call" reports that more than half of all employees in these industries, and two-in-three volunteers, have reported high levels of resilience in dealing with experiences. Of course, there is always more that can be done and one-in-three employees report experiencing high or very high psychological distress – much higher than the one-in-eight amongst all adult Australians. For full details of the findings of the "Answering the Call" report please follow the link.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF WESTERN AUSTRALIA, BEYOND BLUE AUSTRALIA PTY LTD

Swimming pool ownership increases in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-18

A Roy Morgan Single Source survey shows that nearly 2.7 million Australians aged 14+ now live in a house with a swimming pool. This is equivalent to 13% of the Australian population, and up from 12% the last time Roy Morgan looked at the prevalence of swimming pools around Australia in early 2015. The survey also shows that 20% of people in regional Queensland live in a house with a swimming pool, ahead of people in Perth (19%), Brisbane (18%) and Sydney (15%). However, only 9% of residents of Melbourne and Adelaide have a swimming pool; in Hobart, only 4% of residents have a swimming pool, unchanged on four years ago. Analysis using the Helix Personas consumer segmentation and data integration tool shows that the Leading Lifestyles (21%) and Hearth and Home (17%) communities are most likely to own a swimming pool. Least likely to own a swimming pool are those in the Metrotechs (7%) and Doing Fine (7%) communities.

CORPORATES
ROY MORGAN LIMITED

Competition heats up in vehicle servicing as national fleet becomes more reliable

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-18

The proportion of Australian drivers requiring their main vehicle to be serviced or repaired three or more times a year has declined from 30.5% to just 18.4% in the past 11 years, according to Roy Morgan’s latest vehicle servicing survey data. As vehicles become more reliable, the percentage of drivers requiring two or fewer services or repairs a year has correspondingly increased from 69.5% to 81.6% over the same period. Motorists continue to show a preference for dealer-run service centres when their vehicle is new or near-new, with a tendency to shift to local garage service centres as the vehicle ages. This transition is most pronounced at the five-year mark, when many factory warranties or lease-hold agreements expire. The latest auto servicing data is collected as part of Roy Morgan’s Single Source survey, via in-depth, personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including 12,295 who rated their satisfaction level with various kinds of service centres.

CORPORATES
ROY MORGAN LIMITED

ALDI still most-trusted brand, but others lose ground

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in October 2018, shows that Aldi continues to be Australia’s most trusted brand. Bunnings, Qantas and the ABC have also held their positions in the top 10 list of brands with positive net trust scores. However, there have been big moves in the rankings since the July survey. Car insurance group NRMA has fallen from 5th to 7th place, Bendigo Bank has fallen from 7th to 9th place, and Samsung, Myer, RACQ and IGA have fallen out of the top 10 altogether. Kmart, ING, Toyota and Target all saw their Net Trust Scores improve enough to secure a place in the top 10. While trust is essential in the era of fake news, distrust is the real risk to a sustainable future for companies operating in Australia. Brands with large distrust scores include the big four banks, AMP, Telstra, AGL and Coles. Roy Morgan CEO Michele Levine says the key message of the Roy Morgan Net Trust Score survey is that growing distrust can be a disaster, leading to customer churn, loss of market share and in some cases a long slide into oblivion. Understanding what drives trust with customers – and just as importantly with potential customers – is essential to brands wishing to improve their Net Trust Score.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, NRMA LIMITED, BENDIGO BANK, SAMSUNG ELECTRONICS AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, THE ROYAL AUTOMOBILE CLUB OF QUEENSLAND LIMITED, IGA, KMART AUSTRALIA LIMITED, ING AUSTRALIA HOLDINGS LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, AMP LIMITED – ASX AMP, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, AGL ENERGY LIMITED – ASX AGL

2018 Christmas retails sales to grow 2.9% to $51.5 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

Roy Morgan’s annual Christmas retail sales forecasts indicate that Australians will spend nearly $51.5bn across retail stores during the 46-day Christmas trading period from November 9-December 24. This is 2.9% than the $50bn of retail expenditure during the 2017 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow the fastest (3.7%) from a year ago to nearly $21 billion. Also expected to enjoy strong growth are Hospitality businesses (up 3.2% to over $7.3bn) and Apparel & Household Goods (up 3.1% to $4bn). The Christmas retail sales forecasts are conducted in conjunction with the Australian Retailers Association.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Superannuation unlikely to be adequate for most workers in retirement

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

A Roy Morgan Single Source survey has found that only 18% of Australians aged 14+ with superannuation contributed beyond the compulsory level in the year to October 2018. This compares with 23% in the year to October 2009. The proportion of male workers who contribute to their superannuation beyond the compulsory level has fallen from 24.5% to 18% over this period, while the proportion of female workers who make additional contributions has fallen from 21.1% to 18.1%. The survey also shows that 35.2% of Australians in the 55-64 age group make additional super contributions well ahead of workers aged 65+ (30.7%) and 45 to 54 year olds (24.4%). Just 4.0% of those aged 14-24 make additional contributions. The Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 23,000 workers with superannuation.

CORPORATES
ROY MORGAN LIMITED

Almost 1 million Australians now play basketball

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that nearly 1 million Australians now play basketball either regularly or occasionally. The survey also shows that 667,000 of Australia’s basketballers are men, while 324,000 are women. More than half of Australia’s basketballers are under 25 years old, with 298,000 aged under 18 years old and a further 285,000 aged 18-24. Amongst their older peers a similar number are aged either 25-34 years old (186,000) or aged 35-49 years old (199,000). Only 23,000 Australians aged 50+ play basketball. Analyisis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that members of the Aspirationals (8.4%), Metrotechs (6.8%) and Doing Fine (5.2%) communities are all more likely to be basketballers than regular Australians.

CORPORATES
ROY MORGAN LIMITED

The launch of the new monthly Take 5 magazine has Take 5 readership over 1 million for first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that the launch of the new monthly "Take 5" magazine early in 2018 has proven a winner. Some 736,000 Australians read the monthly magazine in the four months to September, while readership of the traditional weekly magazine was 520,000. A total of 1,016,000 Australians read either the weekly or monthly magazine in the four months to September. The research also shows that only 242,000 Australians read both magazines, with the majority of readers of the new monthly magazine not being existing readers of the weekly magazine. A positive outcome from the launch of "Take 5 Monthly" is that the new magazine has attracted a far higher male readership; 28.8% of its readership are men, compared to only 19.4% of "Take 5 Weekly" magazine’s readership. Roy Morgan CEO Michele Levine says the positive impact that "Take 5 Monthly" has had so far shows that the ability to leverage a well-known title to launch a magazine with similar content and an existing audience can not only appeal to the traditional readers of a magazine but also attract a new readership willing to give an old favourite another look.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Roy Morgan partners with Mobilewalla to create Australia’s largest device-based engagement and data enrichment platform

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-18

Thousands of Roy Morgan segments are now available across seven million Australian mobile devices to enable brand advertisers and media agencies to optimise the planning and buying of their next mobile campaign. Roy Morgan and Mobilewalla have announced a strategic partnership, leveraging Roy Morgan’s unique industry-based consumer segments together with Mobilewalla’s panel of more than seven million mobile devices in Australia, one million devices in New Zealand, and 20 million devices in Indonesia. These mobile devices can be engaged not only based on the location of the device, but also using thousands of Roy Morgan segments such as Helix Personas. Engagement is available through a wide range of DSPs including Google DBM, the Trade Desk, and the Adobe network. The platform can also be used to append the Roy Morgan customer segments and mobile-based behavioural data to clients’ own mobile device pools, effectively enriching their own device data. These devices can then be served advertising based upon time and location.

CORPORATES
ROY MORGAN LIMITED, MOBILEWALLA

PINCHme debut proves painful for rich backers

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Original article by Ben Butler, David Swan
The Australian – Page: 17 & 27 : 25-Oct-18

Shares in PINCHme closed at $0.39 on 24 October, after the stock listed at $0.50. The data harvesting firm’s IPO raised $8m, and it was originally slated to list on the Australian sharemarket in September. However, the ASX had asked the company to disclose additional information to investors. PINCHme supplies consumers with free product samples in return for a range of personal data, and its panel members’ feedback is provided to the brands’ owners. PINCHme currently only operates in the US, and it has no immediate plans to establish operations in Australia.

CORPORATES
PINCHME.COM INCORPORATED – ASX PIN, EVEREST BABCOCK AND BROWN INCOME FUND, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, NESTLE SA, PROCTER AND GAMBLE COMPANY, TOLL HOLDINGS LIMITED, LJCB HOLDINGS, STERNSHIP, UBS HOLDINGS PTY LTD