M6950 Market Research and Statistical Services

Far more Australians expect a troubled than a peaceful 2019

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-19

A special Roy Morgan web survey shows that 38% of Australians aged 18+ think 2019 will be a ‘more troubled year’ for the world than 2018. The survey, which was undertaken in mid-December, shows that just 10% of Australians expect 2019 to be a ‘more peaceful year’. Some 40% of Australian men expect 2019 to be a ‘more troubled year’ than 2018, compared with 35% of women; in contrast, 11% of women and 10% of men expect 2019 to be a ‘more peaceful year’ than 2018. Roy Morgan CEO Michele Levine notes that the historical trend over the last 35 years shows that respondents in Australia are always convinced the next year will be a ‘more troubled year’ rather than a ‘more peaceful year’.

CORPORATES
ROY MORGAN LIMITED

Australians expect 2019 will be better than 2018

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-19

A special Roy Morgan survey taken in mid-December shows 44% of Australians think 2019 will be ‘better’ than 2018, 32% say 2019 will be ‘the same’, only 14% say 2019 will be ‘worse’ and 10% don’t know. Australians are far more positive about 2019 than they were a year ago when asked about 2018, when only 31% said 2018 would be ‘better’ than 2017, a record low. Roy Morgan CEO Michele Levine says Australians have entered 2019 in a more positive frame of mind than a year ago, with 44% expecting 2019 will be ‘better’ than 2018 an increase of 13% points from a year ago. Levine notes the first half of 2019 is set to be dominated by political issues, with the New South Wales State election scheduled for late March, and a federal election expected only a few weeks later in mid-May.

CORPORATES
ROY MORGAN LIMITED

All Australians want for Christmas is… money & quality time with family

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jan-19

A special Roy Morgan survey has found that 12% of Australians mentioned some kind of financial windfall as what they most wanted for Christmas, while 10% were just after a good time with their family and friends. The online survey, which was conducted from 12-17 December, also found that other items people wanted for Christmas included the latest electronic gadgets and computer games (9%), a relaxing holiday (8%), clothing and accessories (8%) and household or garden items (8%).

CORPORATES
ROY MORGAN LIMITED

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED

Property and share market slump likely to delay retirement plans for over 420,000 Australians

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

New research from Roy Morgan shows that the number of Australians who intend to retire in the next 12 months is estimated at 426,000, a 30% increase on the level seen in 2008 when it was 328,000. Men currently represent 220,000 intending retirees. Meanwhile, the average gross wealth (total assets excluding owner-occupied homes) of intending retirees is $331,000, up from $237,000 since 2008. Up to now, superannuation has been playing an increasing role in retirement funding and currently represents 69% of the gross wealth of intending retirees, up from 53% in 2008. Although the average debt level for this group is currently only $26,000, it does reduce their average net wealth to $305,000, which is generally inadequate for self-funded retirement. The overall conclusion is that intending retirees will be relying on government benefits for some time yet, given the fact that the Association of Superannuation Funds of Australia estimates that an individual would need $545k and a couple $640k for a ‘comfortable lifestyle’. Roy Morgan’s Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 400 who intend to retire in the next 12 months.

CORPORATES
ROY MORGAN LIMITED, THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED

Huawei & Oppo fastest growing mobile phone handsets

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 471,000 Australians aged 14+ owned Huawei mobile phone handsets in the 12 months to September 2018, which represents growth of 87% over the last two years. Meanwhile, 368,000 Australians now own an Oppo handset. However, Australia’s most widely-held handset is again the Apple iPhone, which is used by over 8.6 million Australians (up 16% on two years ago). The handsets of key rival Samsung are used by over 5.6 million Australians in 2018, virtually unchanged on two years ago. Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that a fifth of Australians who own Huawei handsets are members of the Metrotechs community, while a quarter of Australians owning Oppo handsets are in the Fair Go community and 22% are in the Hearth & Home community.

CORPORATES
ROY MORGAN LIMITED, HUAWEI TECHNOLOGIES COMPANY LIMITED, OPPO ELECTRONICS CORPORATION, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Over 1 million visit comparison sites Finder and Choice

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18

New research from Roy Morgan shows that over three million Australians aged 14+ (or almost 15%) visit a comparison website in an average four weeks. Finder.com.au is visited by over 1.2 million Australians in an average four week; it is closely followed by Choice.com.au, which is visited by over 1 million. Other leading comparison websites include Canstar/Canstar Blue (visited by nearly 730,000 Australians in an average four weeks), Comparethemarket.com.au (visited by almost 430,000) and iSelect (visited by just under 400,000 Australians). These results are based on in-depth Roy Morgan Single Source interviews with more than 38,000 Australians during the nine months to September 2018.

CORPORATES
ROY MORGAN LIMITED, FINDER.COM.AU, CHOICE.COM.AU, CANSTAR PTY LTD, CANSTAR BLUE PTY LTD, COMPARE THE MARKET PTY LTD, ISELECT LIMITED – ASX ISU

1.3 million Australians considering opening new bank accounts in next 6 months

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-18

A Roy Morgan Single Source survey, which was undertaken in the 12 months to October 2018, shows that 1.3 million Australians aged 14+ (6.4%) are considering opening a new bank account in the next six months. This compares with 1.31 million in the year to October 2017. Some 341,000 Australians (26.3%) who are considering opening a new account in the next six months say that they are likely to do so with the CBA. The ANZ is in second place with 188,000 (14.5%), followed by Westpac (152,000) and NAB (125,000). Among the banks outside of the big four, ING is the best performer with 86,000, followed by Bendigo Bank with 66,000. The Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 2,500 with people who are considering opening a new bank account.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK

Melbourne leading holiday destination ahead of Sydney

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18

A Roy Morgan Single Source survey has found that over 12 million Australians aged 14+ (59%) intend to visit a domestic holiday destination and stay at least one night on their next trip. Melbourne is again the leading holiday destination, with over 1.5 million Australians intending to stay for at least one night in the Victorian capital on their next trip. It is followed by Sydney (880,000) and Brisbane (over 570,000). Other popular domestic holiday destinations include the Great Ocean Road (522,000), the North Coast of New South Wales (521,000) and the Hunter Valley, Newcastle, Lake Macquarie and Gloucester region (437,000). Analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Aspirationals are more likely to choose Melbourne as a domestic holiday destination than other Helix Personas Communities whereas Australians in the Hearth & Home Community are more likely than other communities to choose Sydney, Brisbane and Perth.

CORPORATES
ROY MORGAN LIMITED

Big decline in usage of bank branches

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18

A Roy Morgan Single Source shows that 4.73 million Australians aged 14+ used bank branches in an average four-week period in the six months to October 2018. This compares with 6.50 million for the same period in 2014 (down 27.2%). The survey also shows that 9.18 million Australians (44.7%) used mobile banking in an average four weeks in October 2018, compared with just 5.66 million (29.3%) in October 2014. Internet banking using a website remains the most popular banking channel at 47.1%, but it has declined from 52.3% in 2014 and on current trends looks like being surpassed by mobile banking within a year or two. Phone banking is also declining and is now down to 13.6%, from 16.1% in 2014. Meanwhile, bank branches still play an important role among older customers, with 38.1% of pre-boomers and 29.8% of baby boomers using them over an average four-week period. These are the only two generations where branches are still preferred to mobile banking. The Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED