M6950 Market Research and Statistical Services

Decline in proportion of Australians drinking alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-19

New research from Roy Morgan shows that 67.9% of Australians aged 18+ consume at least one type of alcoholic drink in an average four-week period, compared with 70.1% in 2013. Wine is now consumed by 43.3% of Australians, ahead of beer (38.4%) and spirits (26.7%). Cider is now consumed by 12.3% of Australians, up from 10.3% five years ago, making it the only type to increase. Cider is now more popular than RTD (11.4%), Liqueurs (7.2%) and Fortified Wine (5.2%). Roy Morgan’s ‘Alcohol Consumption Currency Report September 2018’ is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questioning of over 15,000 regarding their alcoholic drinking habits.

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ROY MORGAN LIMITED

Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

Roy Morgan has released its New Zealand readership results for newspapers and magazines in 2018. Over 3.1 million New Zealanders aged 14+ (79.2%) now read or access newspapers in an average 7-day period via print or online platforms. In addition, a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online. The New Zealand Herald remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,852,000 in the 12 months to December 2018, up 39,000 on a year ago. However, its cross-platform audience growth of 2.2% over the past year was outpaced by the Waikato Times (+24.1%), the Otago Daily Times (+3.8%), Bay of Plenty Times (+12.9%), Hawke’s Bay Today (+25.7%) and the Northern Advocate (+8.9%). Meanwhile, automotive magazine AA Directions remains New Zealand’s most widely-read magazine, with an average readership of 472,000 for each issue.

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ROY MORGAN LIMITED

Kia joins Osaka & Djokovic as Australian Open winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

A Roy Morgan Single Source survey shows that nearly 3.5 million Australians aged 14+ (or 17%) associate the Australian Open’s major sponsor Kia with the year’s first Grand Slam tournament. In addition, nearly 2 million Australians aged 14+ (10%) associate the Australian Open’s associate partner ANZ with the tournament. Leading sports apparel companies Adidas and Nike – which both personally sponsor several leading tennis players – are associated with the Australian Open by 9% and 8% of Australian respectively. Meanwhile, nearly a third of Australians who play tennis (32%) associate Kia with the Australian Open and 19% associate ANZ with the tournament. Once again sports apparel companies Adidas (14% of tennis players) and Nike (13%) are regarded by many tennis-playing Australians as being associated with the tournament, while official sponsors Emirates (7%), Dunlop (4%) and Optus (4%) are also widely associated with the Australian Open by those Australians who play the sport.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN OPEN TENNIS, KIA MOTORS CORPORATION, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ADIDAS AUSTRALIA PTY LTD, NIKE INCORPORATED, EMIRATES AIRLINES, DUNLOP TYRES, SINGTEL OPTUS PTY LTD

Aussies give stamp of approval to Australian-made goods

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

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ROY MORGAN LIMITED

Declining intentions to take out health insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

The latest Roy Morgan ‘Private Health Insurance Intender Profile Report’ September 2018 shows that 1.31 million Australians who currently do not have private health insurance intend to take it out over the next 12 months. This represents the lowest number over the last five years and is down by 17.1% (from 1.58 million) from the intention level over the same period 12 months ago. In order to improve the chances of converting health insurance intenders to fund members there is a need to understand in-depth who they are and what drives them. Intenders are dominated by the under-35 age groups with 55.4%. The 14-to-24 segment is the largest group with 28.4%, followed by the 25-to-34 year olds with 27.0%. Both of these age groups are well over-represented compared to their overall population share.

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ROY MORGAN LIMITED

Why have private health insurance?

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

New research by Roy Morgan shows that 70.9% of Australians aged 14+ with health insurance agree that ‘above all else, private health insurance is about knowing that you will be able to cover the cost of big medical expenses if they arise’. This has declined from 77.5% over the past four years, but it remains the top priority for fund members. The number of people who agree that ‘health insurance gives me peace of mind’ has fallen from 74.5% to 68.1% over the last four years. The biggest drop in agreement over the last four years was for ‘it is essential to have private health insurance’, which has declined by 10.0% points to 56.2%. Roy Morgan’s Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including detailed questioning of over 8,000 with members of health insurance funds.

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ROY MORGAN LIMITED

Majority of Australians now use digital payments – a potential threat or opportunity?

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jan-19

New research by Roy Morgan shows that awareness of digital payments among Australians aged 14+ has reached 93.9%, and 72.4% have used at least one digital payment method over an average 12 months. The survey also shows that 7.2% of Australians have used ‘buy now, pay later’ systems such as Afterpay in the last 12 months, while 6.8% have used fintechs such as Android Pay and Google Wallet. Banks’ own mobile payments systems were used by 5.8% of Australians over this period. Meanwhile, 59.1% used bill payment services and 33.9% used online payment platforms such as PayPal. Roy Morgan’s ‘Digital Payment Solutions Currency Report’ November 2018 represents some of the findings from the Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers in their home.

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ROY MORGAN LIMITED

More New Zealanders than Australians expect a troubled 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-19

A special Roy Morgan web survey taken in mid-December shows that 42% of New Zealanders aged 18+ think 2019 will be a ‘more troubled year’ for the world than 2018. Only 10% say 2019 will be a ‘more peaceful year’, while 42% expect 2019 to be ‘the same’ as 2018 and 6% don’t know. Analysis by gender shows that 44% of New Zealand men expect 2019 to be a ‘more troubled year’ than 2018, compared with 41% of women. Meanwhile, 12% of men and 8% of women expect 2019 to be a ‘more peaceful year’ than 2018. CEO Michele Levine notes that when Roy Morgan last asked this question in late 2009 just 25% of New Zealanders believed that 2010 would be a ‘more troubled year’ than 2009.

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ROY MORGAN LIMITED

Far more Australians expect a troubled than a peaceful 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-19

A special Roy Morgan web survey shows that 38% of Australians aged 18+ think 2019 will be a ‘more troubled year’ for the world than 2018. The survey, which was undertaken in mid-December, shows that just 10% of Australians expect 2019 to be a ‘more peaceful year’. Some 40% of Australian men expect 2019 to be a ‘more troubled year’ than 2018, compared with 35% of women; in contrast, 11% of women and 10% of men expect 2019 to be a ‘more peaceful year’ than 2018. Roy Morgan CEO Michele Levine notes that the historical trend over the last 35 years shows that respondents in Australia are always convinced the next year will be a ‘more troubled year’ rather than a ‘more peaceful year’.

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ROY MORGAN LIMITED

Australians expect 2019 will be better than 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-19

A special Roy Morgan survey taken in mid-December shows 44% of Australians think 2019 will be ‘better’ than 2018, 32% say 2019 will be ‘the same’, only 14% say 2019 will be ‘worse’ and 10% don’t know. Australians are far more positive about 2019 than they were a year ago when asked about 2018, when only 31% said 2018 would be ‘better’ than 2017, a record low. Roy Morgan CEO Michele Levine says Australians have entered 2019 in a more positive frame of mind than a year ago, with 44% expecting 2019 will be ‘better’ than 2018 an increase of 13% points from a year ago. Levine notes the first half of 2019 is set to be dominated by political issues, with the New South Wales State election scheduled for late March, and a federal election expected only a few weeks later in mid-May.

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ROY MORGAN LIMITED