M6950 Market Research and Statistical Services

Wonder Woman on top and Captain Marvel one to watch

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-19

A Roy Morgan Young Australian Survey has found that Wonder Woman is the favourite superhero for kids aged 6-13. An estimated 394,000 kids picked Wonder Woman as their favourite superhero in the year to December 2018, up 137,000 from the previous year. Wonder Woman’s biggest supporters are unsurprisingly young girls, picked by 383,000 girls in 2018, up 131,000 from a year ago. However, Wonder Woman has yet to win over the boys, picked by only 11,000 boys. Roy Morgan CEO Michele Levine says Wonder Woman’s appeal as a leading superhero is growing and with Captain Marvel opening in Australia this week, ‘Female-centred’ superhero films are a new growth area for film makers looking to cash in on the appeal of ‘Female-led’ movies.

CORPORATES
ROY MORGAN LIMITED

Google Play/YouTube Music news streaming to shake up media

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Mar-19

A Roy Morgan Single Source survey shows that over 5.4 million Australians now use music streaming services available via websites or apps. Spotify is the clear industry leader, used by nearly 3.6 million Australians in an average week (around four times the size of SoundCloud, which is used by around 900,000 Australians in an average week). Although Google Play Music (used by over 660,000 Australians), and the newer YouTube Music (used by nearly 600,000 Australians) do not capture a huge market share at this time, there are clearly strong prospects for growth as both services introduce news capabilities. At a combined level over 1.1 million Australians use either Google Play Music or YouTube Music in an average week. Roy Morgan CEO Michele Levine says the announcement by Google that it will soon be streaming news via its Google Play Music streaming service presents yet another challenge to the revenue models of traditional media channels including TV, radio and newspapers.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, GOOGLE PLAY MUSIC, GOOGLE INCORPORATED, YOUTUBE MUSIC, YOUTUBE INCORPORATED

Slowdown in giving to charity a major issue

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source has found that 60% of Australians aged +14 donated to charity in the year to December 2018, compared with 61.8% in 2017 and 66% in 2014. In addition, the average amount donated is now $486, up only marginally from $460 in 2014 and representing a decline in real terms after allowing for inflation. The survey also shows that 70.1% of Australians aged 50-64 give to charity, ahead of those aged 35-49 (68.9%) and the 65+ age group (68.3%). These age groups are well ahead of all segments under the age of 35. The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians in their homes, including over 9,000 who have donated to charity over the last 12 months.

CORPORATES
ROY MORGAN LIMITED

Cosmetics and skincare products increasingly bought online

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source survey has found that over 5.3 million Australian women purchased cosmetics in an average six months in the year to December 2018, compared with less than 4.8 million in 2014. The survey also shows that 42% of women who purchase cosmetics in an average six months buy from Chemists/ Pharmacies, whether in-store or online, compared with 33% four years ago. Meanwhile, 26% of women who purchase cosmetics buy any health and beauty products online in an average three months, up from 18% four years ago (including 16% who now buy cosmetics online).

CORPORATES
ROY MORGAN LIMITED

Roy Morgan announces winners of the 2018 Customer Satisfaction Awards

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Feb-19

Roy Morgan has announced the winners of its eighth annual Customer Satisfaction Awards for Australia. The awards recognise outstanding levels of customer satisfaction, as judged by more than 50,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, travel and hospitality, retail, telecommunications and utilities. Roy Morgan CEO Michele Levine says the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured, and the 32 businesses honoured in the 2018 awards share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers.

CORPORATES
ROY MORGAN LIMITED, HERITAGE BANK LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, PEOPLE’S CHOICE CREDIT UNION, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, INSURANCELINE HOLDINGS PTY LTD, MACQUARIE SUPERANNUATION, CATHOLIC SUPER, AUTOBARN PTY LTD, DONUT KING, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, KMART AUSTRALIA LIMITED, THE REJECT SHOP LIMITED – ASX TRS, IKEA TRADING PTY LTD, BUNNINGS GROUP LIMITED, DISCOUNT DRUGSTORES PTY LTD, FASTA PASTA FAMILY RESTAURANTS PTY LTD, DAN MURPHY’S, WILLIAMS THE SHOEMEN, REBEL SPORT LIMITED, FOODLAND AUSTRALIA LIMITED, OPTUS TELEVISION, IINET LIMITED, APPLE INCORPORATED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, SINGAPORE AIRLINES LIMITED, RED ENERGY PTY LTD, KLEENHEAT GAS PTY LTD, ISUZU UTE AUSTRALIA PTY LTD

Chinese cuisine most popular, but Aussies still love McDonald’s

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

A Roy Morgan Single Source survey shows that more than 14.2 million Australians aged 14+ like to eat Chinese cuisine, up from 13.5 million four years ago. This is followed by Italian, Thai, Indian, Mexican, Japanese, Greek, Middle Eastern, Lebanese and French cuisine. The growth in preference for Chinese cuisine has kept pace with population growth, while all other top 10 leading cuisines are today liked by a greater proportion of Australians than they were four years ago. The biggest improvers over the last four years are led by Japanese cuisine, which more than 8.5 million Australians (42%) now like to eat, up from 6.9 million (36%) four years ago. Meanwhile, 58% of Australians (11.9 million) report visiting a quick service restaurant in an average four weeks, up from 57% (10.9 million) four years ago. The two most popular quick service restaurants are McDonald’s which is visited by over 6.4 million Australians (32%) in an average four-week period, and KFC now visited by nearly 4.7 million Australians (23%) in an average four weeks. The Single Source survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC

Roy Morgan predicts Christmas sales within 0.1% – again

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

Roy Morgan’s 2018 retail sales forecast, undertaken in conjunction with the Australian Retailers Association (ARA), predicted total retail sales growth of 2.9% to $51.479 billion for the most important retailing period of the year from 9 November to Christmas Eve. This is just 0.1% higher than the 2.8% growth achieved. The accuracy for 2018 matches the accuracy of a year ago, when Roy Morgan’s pre-Christmas sales forecasts were also within 0.1% of the actual retail sales for the period. There was growth across five of the six categories measured in the pre-Christmas period in 2018, with spending on Food growing the fastest, up 4% to $20.979 billion. Also growing impressively was the Clothing, Footwear & Accessories category, which grew 3.8% to $4.056 billion, while Other Retailing grew by 3.5% to $7.375 billion. All three of these categories grew at a slightly greater rate than Roy Morgan’s pre-Christmas forecasts. The Roy Morgan-ARA Christmas sales forecasts are based on data taken from the ABS Retail Trade Catalogue 8501.0. Note that online sales through Australian retail stores are included in the retail figures. Sales forecasts are determined by historical retail trade data from the ABS, Roy Morgan’s Consumer Confidence and unemployment data, and various other data relating to macro-economic conditions.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION, AUSTRALIAN BUREAU OF STATISTICS

Nearly 1.5 million gas customers and over 2 million electricity customers likely to switch providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

A Roy Morgan Single Source survey shows that 1.46 million Australians aged +14 who are gas customers say that they will be very or fairly likely to switch providers over the next 12 months. This represents 9.9% of those with gas connected, and is a marginal increase from 9.7% 12 months ago. Some 2.07 million electricity customers (or 10.2%) say they are likely to switch, up from 10.1% a year ago. Only 1.7% of Aurora Energy’s electricity customers say that they would be likely to switch, placing it well below the industry average of 10.2%. Other strong performers that are well below the average are Ergon Energy (2.7%), ActewAGL (3.2%) and Synergy (5.7%). ActewAGL has the lowest proportion of gas customers who are likely to switch, with only 5.1%, well below the market average of 9.9%. They are followed by Elgas (7.6%) and Kleenheat (7.7%). The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 9,500 gas consumers and over 14,500 with electricity.

CORPORATES
ROY MORGAN LIMITED, AURORA ENERGY PTY LTD, ERGON ENERGY CORPORATION LIMITED, ACTEWAGL, SYNERGY, ELGAS LIMITED, KLEENHEAT GAS PTY LTD

Great-grandfather graduates at 94

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Original article by Alanah Frost
Herald Sun – Page: 17 : 11-Feb-19

Dr David Bottomley has become Australia’s oldest PhD graduate at the age of 94. Bottomley graduated from Curtin University with a Doctor of Philosophy in the week ending 8 February. He taught science for many years, as well as working in marketing research. Bottomley’s PhD looked at five principals who used science-based curriculum in the early 19th century, and he believes that the ideas that they used are valid today. Bottomley was the co-founder of Australian Sales Research Bureau, which was acquired by Roy Morgan in the 1970s.

CORPORATES
CURTIN UNIVERSITY OF TECHNOLOGY, UNIVERSITY OF MELBOURNE, ROY MORGAN LIMITED, AUSTRALIAN SALES RESEARCH BUREAU

KFC hits it out of the park with Big Bash sponsorship

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-19

A Roy Morgan Single Source survey shows that 21% of Australians aged 14+ associated KFC with the Big Bash League in the year to September 2018. This rises to 40% among Australians who almost always or occasionally watch cricket on TV. However, only 3% of TV cricket watchers associate pay-TV company Fox Sports and long-term cricketing sponsor the Commonwealth Bank with the Big Bash. The Commonwealth Bank is associated far more strongly with Test Cricket, for which the bank had a long-term sponsorship arrangement. This ended in early 2017 but 24% of TV cricket watchers associate the bank with Test Cricket, ahead of the official Fast Food Restaurant of Cricket Australia, KFC, on 22%. Another long-term former sponsor, CUB’s Victoria Bitter, is still heavily associated with Test Cricket by 15% of TV cricket watchers. VB ended more than 20 years’ sponsorship of Australian cricket early in 2017.

CORPORATES
ROY MORGAN LIMITED, BIG BASH LEAGUE, KFC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, CARLTON AND UNITED BREWERIES