Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19
A Roy Morgan Single Source survey shows that 1.46 million Australians aged +14 who are gas customers say that they will be very or fairly likely to switch providers over the next 12 months. This represents 9.9% of those with gas connected, and is a marginal increase from 9.7% 12 months ago. Some 2.07 million electricity customers (or 10.2%) say they are likely to switch, up from 10.1% a year ago. Only 1.7% of Aurora Energy’s electricity customers say that they would be likely to switch, placing it well below the industry average of 10.2%. Other strong performers that are well below the average are Ergon Energy (2.7%), ActewAGL (3.2%) and Synergy (5.7%). ActewAGL has the lowest proportion of gas customers who are likely to switch, with only 5.1%, well below the market average of 9.9%. They are followed by Elgas (7.6%) and Kleenheat (7.7%). The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 9,500 gas consumers and over 14,500 with electricity.
ROY MORGAN LIMITED, AURORA ENERGY PTY LTD, ERGON ENERGY CORPORATION LIMITED, ACTEWAGL, SYNERGY, ELGAS LIMITED, KLEENHEAT GAS PTY LTD