M6950 Market Research and Statistical Services

Holiday intention levels showing some weakening

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

Research from Roy Morgan carried out in the three months to December 2018 shows that 13.94 million Australians aged 14+ (67.6%) intend to take a holiday in the next 12 months, a drop of 250,000 (or 1.8%) from the same time in 2017. The ‘Roy Morgan Leading Indicator Holiday Travel Intention, December 2018’ report also shows that 52.0% of Australians intend that their next holiday will be domestic (down from 54.3%), while 10.8% intend to take an overseas holiday (down from 11.1%). It is worth noting that 1.01 million holiday intenders have yet to decide their likely holiday destination for the next 12 months. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australians consumers per annum in their homes.

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ROY MORGAN LIMITED

Declining importance of private health insurance to fund members

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey, which was carried out in the year to December 2018, shows that 55.4% of Australians aged 14+ with private health insurance agree that ‘it is essential to have private health insurance’. This continues a declining trend seen each year since December 2014, when it was 65.0%. The survey also shows that 67.5% of people with private health insurance agree that ‘it gives me peace of mind’, down from 73.6% in 2014; meanwhile, some 55.4% agree that ‘it’s essential to have’, down from 65.0% in 2014. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 8,000 interviews with members of private health insurance funds.

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ROY MORGAN LIMITED

Over 5 million Australians consider buying groceries online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey has found that 31% of Australians aged 14+ (more than five million people) would consider buying groceries online in the next year, an increase of more than 800,000 in the last 12 months. The survey, which was carried out in the year to December 2018, also shows that 34% of both Coles and Woolworths shoppers would consider buying groceries online in the next year, compared with 26% of Aldi customers and 23% of IGA customers. Meanwhile, just 5% of Woolworths customers and 4% of Coles customers currently buy groceries online in an average month.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

AFLW inspires more women to play Australian Football

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-19

A Roy Morgan Single Source shows that more than 550,000 Australian women aged 14+ now play one of the four main football codes. Female participation in Australian Football has increased by 21,000 over the last year, to 176,000, while nearly 400,000 women now play Soccer. Meanwhile, 67,000 Australian women now play Rugby League and 32,000 play Rugby Union. The survey also shows that 207,000 women in New South Wales now play football of one sort or another, followed by Victoria with 139,000 and Queensland with 89,000. Roy Morgan CEO Michele Levine says the increasing interest in women’s sport of all types including the football codes provides an increasingly lucrative platform for companies looking to capture a share of this emerging market while it goes through a significant growth phase.

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ROY MORGAN LIMITED

Butter outspreads margarine in Australian kitchens

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that more than 12.3 million Australians aged 14+ bought butter, margarine or another type of butter blend/dairy spread in an average month during the year to December 2018. This compares with just under 11.9 million in 2014. The survey also found that 8.6 million Australians (or 42%) bought butter in an average month in 2018, an increase of more than 1.1 million in the last four years. In comparison, just over five million Australians (25%) bought margarine in an average month in 2018, representing a significant decline of over 1.3 million in four years. In addition, nearly 2.6 million Australians (13%) bought a butter blend/dairy spread in an average month in 2018, an increase of nearly 650,000 from four years ago. The survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

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ROY MORGAN LIMITED

Over 1.5 million users of Buy-Now-Pay-Later digital payments

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

Roy Morgan’s ‘Digital Payment Solutions Currency Report’ January 2019 shows that 1.59 million Australians aged +14 used a ‘buy-now-pay-later’ digital payment method in the last 12 months. Millennials accounted for 40.6% of ‘buy-now-pay-later’ users in the year to January 2019, followed by Gen Z (35.1%). These two generations combined account for 75.7% of the market, or 1.2 million consumers. The two oldest generations (baby boomers and pre-boomers) make very little use of the new ‘buy-now-pay-later’ systems, with a combined market share of only 5.2% (83,000). The report also shows that awareness of these new payment methods is a healthy 42.9%, well ahead of the overall usage levels of 7.7%. Afterpay had 39.9% awareness and 6.9% usage over the last 12 months, well ahead of zipPay with 19.0% awareness and 1.6% usage. The data from this report is from Roy Morgan’s Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIPPAY

Formula 1 in town but sponsor recall higher for V8 Supercars

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

Research by Roy Morgan shows that over 4.9 million Australians watch motorsports on TV. Nearly 2.8 million Australians watched V8 Supercars and over 2.3 million watched Formula 1 in 2018. Some 48% of people attending a motorsports event over the last year associate Bathurst 1000 naming rights sponsor Supercheap Auto with V8 Supercars. Meanwhile, 43% of people who almost always watch V8 Supercars on TV associate Supercheap Auto with V8 Supercars, and 40% of those who occasionally watch V8 Supercars making the association. When it comes to Formula 1 it is five-time reigning Formula 1 Constructors Champions Mercedes on top, with 19% of motorsport attendees associating the German auto manufacturer with Formula 1, while Melbourne Grand Prix naming rights sponsor Rolex is mentioned by 17% of motorsport attendees.

CORPORATES
ROY MORGAN LIMITED, SUPER CHEAP AUTO, V8 SUPERCARS AUSTRALIA PTY LTD, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, MERCEDES-BENZ AG, ROLEX WATCHES AUSTRALIA PTY LTD

Intention to purchase new motor vehicles declining

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-19

Roy Morgan’s ‘Automotive Currency Report-Quarterly Detailed Report: December 2018’ shows that 2.125 million Australians intend to purchase a new vehicle in the next four years, the lowest level since November 2014 and below the 15-year long-term average. This represents a decline of 135,000 or 6.0% from December 2017. In addition, one-year new vehicle buying intentions are down by 61,000 (9.9%) to be currently on 553,000. Among intending new vehicle buyers over the next four years, there is an increasing level of interest in alternative fuels to petrol. The share of new vehicle sales in Australia in 2018 (VFACTS) that had petrol engines was 75.0%. This compares with only 61.9% among intending buyers over the next four years, who think that their next vehicle would most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales. Diesel was 3.6% points higher among intenders (27.6%) compared to share of sales (24.0%), Hybrid (petrol and electric) was higher by 7.1% points (to 8.0%), fully electric higher by 2.0% points (to 2.1%) and LPG 0.3% points higher (to 0.3%). The report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australian consumers per annum in their homes.

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ROY MORGAN LIMITED

Wonder Woman on top and Captain Marvel one to watch

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-19

A Roy Morgan Young Australian Survey has found that Wonder Woman is the favourite superhero for kids aged 6-13. An estimated 394,000 kids picked Wonder Woman as their favourite superhero in the year to December 2018, up 137,000 from the previous year. Wonder Woman’s biggest supporters are unsurprisingly young girls, picked by 383,000 girls in 2018, up 131,000 from a year ago. However, Wonder Woman has yet to win over the boys, picked by only 11,000 boys. Roy Morgan CEO Michele Levine says Wonder Woman’s appeal as a leading superhero is growing and with Captain Marvel opening in Australia this week, ‘Female-centred’ superhero films are a new growth area for film makers looking to cash in on the appeal of ‘Female-led’ movies.

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ROY MORGAN LIMITED

Google Play/YouTube Music news streaming to shake up media

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Mar-19

A Roy Morgan Single Source survey shows that over 5.4 million Australians now use music streaming services available via websites or apps. Spotify is the clear industry leader, used by nearly 3.6 million Australians in an average week (around four times the size of SoundCloud, which is used by around 900,000 Australians in an average week). Although Google Play Music (used by over 660,000 Australians), and the newer YouTube Music (used by nearly 600,000 Australians) do not capture a huge market share at this time, there are clearly strong prospects for growth as both services introduce news capabilities. At a combined level over 1.1 million Australians use either Google Play Music or YouTube Music in an average week. Roy Morgan CEO Michele Levine says the announcement by Google that it will soon be streaming news via its Google Play Music streaming service presents yet another challenge to the revenue models of traditional media channels including TV, radio and newspapers.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, GOOGLE PLAY MUSIC, GOOGLE INCORPORATED, YOUTUBE MUSIC, YOUTUBE INCORPORATED