M6950 Market Research and Statistical Services

More than 2.2 million intend to purchase a new vehicle but what fuel?

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source Survey, which was carried out in the three months to December 2017, shows that 2.26 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This compares with 2.29 million for the same period in 2016, which led up to the record new cars sales in 2017. A further indication that 2018 is looking very positive for new vehicle sales is the fact that the number of people who intend to buy a new vehicle in the next year has risen by 44,000 (7.7%) to 614,000. Meanwhile, there is an increasing level of interest in alternative fuels to petrol among Australians who intend to buy a new vehicle over the next four years. Only 61.9% think that their next vehicle will most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales, with diesel 5.3% higher on 29.2%, hybrid (petrol and electric) higher by 4.7% (to 5.2%), fully electric higher by 3.0% (to 3.1%) and LPG 0.6% higher (to 0.6%).

CORPORATES
ROY MORGAN LIMITED

Roy Morgan pixel works with Google’s Accelerated Mobile Pages (AMP)

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

Traditional Internet measurement systems have recently hit three problems: Google’s Accelerated Mobile Pages (AMP), HTTPS pages and Facebook Instant Articles. Roy Morgan’s Internet measurement system Roy Morgan Live Audience Evaluation solves all three so website owners, advertisers and agencies can measure and monitor website and digital advertising audiences with confidence that they are getting the true answers. It allows any business with an online presence to install a ‘pixel’ – a short line of invisible code – on any website page or digital advertising in order to measure and profile digital audiences. The pixel, in conjunction with a panel of 19+ million devices and sophisticated data science and accelerated analytics, enables near real-time measurement of de-duplicated reach and in-depth profiling of the people engaging with a website or digital campaign without compromising the privacy of any individuals.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Favourable attitudes toward private health insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Mar-18

A Roy Morgan Single Source survey has found that Australians aged +14 with private health insurance have generally positive attitudes towards the industry. Some 71.3% of private health insurance fund members agree with the statement that "it gives me peace of mind", while 74.3% agree that "It’s knowing that you’ll cover the cost of big medical expenses" and 60.7% say "It’s essential to have". In addition to these major positive attitudes, there are some areas of concerns: 43.9% agree that "It is difficult to understand what you are covered for" and 23.3% agree that "I want the cheapest and don’t care provider". Meanwhile, millennials are well above average in agreeing to issues that relate to the cost of private health insurance.

CORPORATES
ROY MORGAN LIMITED

Olympics top TV sport ahead of AFL, Comm. Games & Cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18

A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS

2017 Pre-Christmas sales of just over $50 billion prediction spot on

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Mar-18

Roy Morgan’s annual retail sales forecast, undertaken in conjunction with the Australian Retailers Association (ARA), predicted total retail sales growth of 2.8% to $50.073 billion for the most important retailing period of the year: 15 November-24 December 2017. This is just 0.1% higher than the 2.7% growth achieved, with actual sales totalling $50.019 billion. There was growth across all six categories measured, with spending on Hospitality growing the fastest, by 4.1% to $7.123 billion, while the slowest-growing category was Department stores, for which spending increased 0.6% to $2.945 billion. Analysing retail sales figures on a State-by-State basis shows that South Australia grew fastest, with retail sales growing 5.1% to $3.326 billion, while growth was slowest in post-mining boom Western Australia, up just 0.3% to $5.4 billion. Australia’s two biggest States also grew strongly with Victoria up a healthy 4.7% to $12.839 billion and New South Wales up 2.8% to $16.128 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Bank advocacy highest among App users

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-18

A Roy Morgan Single Source survey has found that bank customers using an App on a mobile phone or tablet to deal with their bank are more likely to recommend them to a friend or colleague compared to those accessing their bank using other channels. In the 12 months to January 2018, 68.7% of customers who dealt with their bank using an App on a mobile phone or tablet said they were highly likely to recommend their bank to others. This is based on them scoring an 8, 9 or 10 on a possible 10-point likelihood scale. This level of advocacy is well above that of the more traditional method of dealing with banks – the branches – with 64.7% being high advocates. Internet banking using a website is currently the most common method for dealing with banks, but it is losing some ground to the use of Apps on mobile phones or tablets.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan Net Trust Score (NTS)

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

The Roy Morgan Net Trust Score (NTS) has identified Australia’s most trusted industry sectors and brands. Industry categories with a positive Net Trust Score (positive NTS) are Retail, Travel, Charities and Medical, while categories with a negative Net Trust Score (negative NTS) include Banks, Telecommunications, Utilities, Mining & Petroleum, Media and Government. Meanwhile, the top-10 brands with a positive NTS (listed alphabetically) are the ABC, ALDI, Bendigo Bank, Bunnings, IGA, JB Hi-Fi, Kmart, NRMA, Qantas and Toyota. The top-10 brands with a negative NTS are Adani, ANZ, CBA, Coles, Facebook, NAB, NBN, Optus, Telstra and Westpac.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, ALDI STORES SUPERMARKETS PTY LTD, BENDIGO BANK, BUNNINGS GROUP LIMITED, IGA, JB HI-FI LIMITED – ASX JBH, KMART AUSTRALIA LIMITED, NRMA INSURANCE LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADANI MINING PTY LTD, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COLES SUPERMARKETS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NBN CO LIMITED, OPTUS, TELSTRA CORPORATION LIMITED – ASX TLS, WESTPAC BANKING CORPORATION – ASX WBC

Roy Morgan Net Trust Score (NTS)

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

The Roy Morgan Net Trust Score (NTS) has identified Australia’s most trusted industry sectors and brands. Industry categories with a positive Net Trust Score (positive NTS) are Retail, Travel, Charities and Medical, while categories with a negative Net Trust Score (negative NTS) include Banks, Telecommunications, Utilities, Mining & Petroleum, Media and Government. Meanwhile, the top-10 brands with a positive NTS (listed alphabetically) are the ABC, ALDI, Bendigo Bank, Bunnings, IGA, JB Hi-Fi, Kmart, NRMA, Qantas and Toyota. The top-10 brands with a negative NTS are Adani, ANZ, CBA, Coles, Facebook, NAB, NBN, Optus, Telstra and Westpac.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, ALDI STORES SUPERMARKETS PTY LTD, BENDIGO BANK, BUNNINGS GROUP LIMITED, IGA, JB HI-FI LIMITED – ASX JBH, KMART AUSTRALIA LIMITED, NRMA INSURANCE LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADANI MINING PTY LTD, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COLES SUPERMARKETS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NBN CO LIMITED, OPTUS, TELSTRA CORPORATION LIMITED – ASX TLS, WESTPAC BANKING CORPORATION – ASX WBC

Sensis Data Solutions partners with Roy Morgan Helix Personas

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-18

Sensis Data Solutions, providing data validation services to thousands of Australian businesses, has partnered with Roy Morgan for Helix Personas to enhance and enrich clients’ data. Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment the Australian population into seven communities and 56 distinct personas. The tool incorporates proven drivers and predictors of future behaviour – consumer’s values, beliefs and attitudes, so marketers can reach their customers most effectively with messages that resonate. Helix Personas also provides rich insight into media habits, so marketers can choose the most appropriate channel of communication. Other applications include look-a-like targeting, store and branch optimisation, local area marketing and merchandising. By overlaying Sensis Data Solutions’ existing demographic information with Helix Personas’ psychographic information, clients are given a far more comprehensive view of their database, allowing them to develop a much deeper understanding of who their customers are, create precisely targeted marketing campaigns, optimise marketing spend by using the most effective messaging and media channels and grow their customer base by finding new customers that "look like" their best customers.

CORPORATES
ROY MORGAN LIMITED, SENSIS DATA SOLUTIONS

Roy Morgan announces winners of the 2017 Customer Satisfaction Awards

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Feb-18

Roy Morgan has announced the winners of its seventh annual Customer Satisfaction Awards for Australia. The awards recognise outstanding levels of customer satisfaction, as judged by more than 50,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, travel and hospitality, retail, telecommunications and utilities. Roy Morgan CEO Michele Levine says the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured, and the 31 businesses honoured in the 2017 awards share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers.

CORPORATES
ROY MORGAN LIMITED, GREATER BANK LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, PEOPLE’S CHOICE CREDIT UNION, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, REAL INSURANCE, MACQUARIE SUPERANNUATION, TASPLAN LIMITED, SUPER CHEAP AUTO, MUFFIN BREAK, JEANSWEST CORPORATION PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, COSTCO WHOLESALE AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, JB HI-FI LIMITED – ASX JBH, BUNNINGS GROUP LIMITED, MY CHEMIST PTY LTD, GRILL’D PTY LTD, ALDI LIQUOR, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, FOODLAND AUSTRALIA LIMITED, SOUTHERN PHONE COMPANY LIMITED, INTERNODE SYSTEMS PTY LTD, APPLE INCORPORATED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, QANTAS AIRWAYS LIMITED – ASX QAN, AIR NEW ZEALAND LIMITED – ASX AIZ, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, LEXUS AUSTRALIA