Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18
A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS