Distrust is highest for Cricket a year after sandpaper gate

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

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ROY MORGAN LIMITED

Facebook signs major Aussie sports

Original article by Zoe Samios
The Australian – Page: 23 : 13-Jun-19

Social media giant Facebook has secured content deals with the Australian Football League, the National Rugby League and Cricket Australia. The Facebook Watch streaming platform will feature AFL and NRL match highlights and other content from the two football codes. Facebook has also extended its deal with Cricket Australia to provide live streaming of Women’s Big Bash League matches. Facebook recently signed a content deal with Seven West Media.

CORPORATES
FACEBOOK INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, CRICKET AUSTRALIA, WOMEN’S BIG BASH LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM

Entertainment & Sports Sponsorship Gains World-First Audience Technology

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-18

TEG Analytics and Roy Morgan have announced the launch of Genome Audience Planner, a next-generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector. The Australian media rights and sponsorship sector is worth more than $4bn. However, as an increasingly significant marketing and media channel, event sponsorship lags behind the audience science of other media. Genome Audience Planner brings together TEG’s extensive audience and live ticketing data of more than 14 million Australians with Roy Morgan Single Source, Australia’s largest and most comprehensive consumer data set for media and channel planning to profile the brand preferences and consumer choices of live audiences across the arts, entertainment and live sports sectors. For the first time the live entertainment sector can now be defined as a measurable "media channel" consistent with other media like television, digital or outdoor, enabling live entertainment to play a role inside a broader advertising strategy. Advertisers will be able to optimise sponsorship budgets across paid, owned and earned media, identify gaps and deepen consumer engagement and shape customer experiences.

CORPORATES
ROY MORGAN LIMITED, TEG ANALYTICS, TEG PTY LTD

Top 20 sports led by walking, swimming and gym training

Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that 47.9% of Australians aged +14 walked for exercise in the year to December 2017, an increase of 2.6 per cent since 2014. This is followed by gym/weight training (15.4%), jogging (10.1%), swimming (9.7%) and cycling (5.8%). Meanwhile, 47.7% of kids aged six to 13 regularly go swimming, ahead of playing soccer (45.7%), cycling (37.4%) and basketball (33.0%). The survey shows that Australian kids are far more likely to participate regularly in sporting activities than older Australians. Aussie kids are nearly five times as likely to swim regularly and over six times as likely to cycle. The starkest difference is for regular participation in soccer, which kids are over 15 times more likely to play than adults.

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ROY MORGAN LIMITED

Olympics top TV sport ahead of AFL, Comm. Games & Cricket

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18

A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS

Six million Australians make Swimming Number 1 Sport

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Feb-18

A Roy Morgan Single Source survey has found that over six million Australians participated in swimming either regularly or occasionally in the last three months, making it the nation’s leading sport. Swimming is one of the rare Australian sporting pursuits where more women (3.45 million) participate than men (2.58 million). Analysis using Roy Morgan’s Helix Personas consumer profiling tools shows that more than a third of Metrotechs (34.6%), Aussie Achievers (33.5%) and Leading Lifestyles (33.4%) participate in swimming. Combined together more than half of all Australian swimmers come from one of these three communities. Meanwhile, analysis of the broad range of sports being contested at the 2018 Gold Coast Commonwealth Games shows that more than 9.3 million Australians (46.4%) played Commonwealth Games sports regularly or occasionally in 2017.

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ROY MORGAN LIMITED

Codes baulk at national sports court

Original article by Chip Le Grand
The Australian – Page: 3 : 25-Oct-17

The Coalition of Major Professional & Participation Sports has rejected the Federal Government’s proposal to establish a national sports integrity tribunal. The CMPPS has argued that key sports codes are likely to favour resolving cases of corruption, doping and match-fixing via their own tribunals. Sports codes’ involvement in the national sports court would be on an "opt-in" basis rather than being compulsory. A review panel is also looking at issues such as imposing criminal penalties for match-fixing and increasing the powers of the National Sport Integrity Unit.

CORPORATES
COALITION OF MAJOR PROFESSIONAL AND PARTICIPATION SPORTS, AUSTRALIA. DEPT OF HEALTH, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN RUGBY FOOTBALL UNION, FOOTBALL FEDERATION AUSTRALIA LIMITED, CRICKET AUSTRALIA, NETBALL AUSTRALIA, ESSENDON FOOTBALL CLUB, COURT OF ARBITRATION FOR SPORT, AUSTRALIAN SPORTS COMMISSION, AUSTRALIAN SPORTS ANTI-DOPING AGENCY, AUSTRALIAN ATHLETES ASSOCIATION, WORLD ANTI-DOPING AGENCY, RACING NSW

Australia’s 7,853,418 Olympians

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 5,590,000 Australians aged 14+ (29 per cent) are regular participants in sports played in the 2016 Olympic Games, as are 2,263,000 children aged 6-13 (91 per cent). Swimming is the most common Olympic sport done regularly by Australians in both age groups: just over two million aged 14+ and 1.2 million aged 6-13. Among adults, other Olympic sports with high numbers of regular participants include Cycling (1,568,000), Golf (632,000), Soccer (561,000), Tennis (484,000) and Marathons/Running (380,000). Among kids, participation is highest in Soccer (1,216,000), Bicycling (909,000), Athletics/Track and field (812,000) and Basketball (781,000).

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ROY MORGAN RESEARCH LIMITED

Seasonal highs and lows of the Top 10 sports websites

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 31 per cent of Australians aged 14+ visited sports websites in an average four weeks during the year to December 2015. This ranged across rolling quarters from a peak of 34 per cent in June to August down to 29 per cent in October to December. The official AFL website is the most-visited sports website in Australia, with 1,457,000 visitors in an average four-week period in 2015. Monthly visitation peaked at 1,826,000 during the May-July quarter. The number two website is Fox Sports, which 1,043,000 Australians visited in an average four weeks in 2015, with visitation peaking from May to September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, NINEMSN PTY LTD, NATIONAL RUGBY LEAGUE, ESPN CRICINFO, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

The sporting year: did you pay attention in 2015?

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

Roy Morgan Research published a number of surveys on sports during 2015. Amongst other things, the findings show that soccer, cricket, basketball, netball and Australian Rules football are the most popular team sports played either regularly or occasionally by Australians aged +14. Meanwhile, some 40 per cent of Australians aged 14+ watch cricket on TV either occasionally or almost always, and 35 per cent of the population watches tennis on TV. The surveys also show that 10 per cent of men aged 65+ play golf regularly and 39 per cent of Australian girls aged 6-13 years now play soccer.

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ROY MORGAN RESEARCH LIMITED