Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18
The Roy Morgan Net Trust Score (NTS) has identified Australia’s most trusted industry sectors and brands. Industry categories with a positive Net Trust Score (positive NTS) are Retail, Travel, Charities and Medical, while categories with a negative Net Trust Score (negative NTS) include Banks, Telecommunications, Utilities, Mining & Petroleum, Media and Government. Meanwhile, the top-10 brands with a positive NTS (listed alphabetically) are the ABC, ALDI, Bendigo Bank, Bunnings, IGA, JB Hi-Fi, Kmart, NRMA, Qantas and Toyota. The top-10 brands with a negative NTS are Adani, ANZ, CBA, Coles, Facebook, NAB, NBN, Optus, Telstra and Westpac.
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, ALDI STORES SUPERMARKETS PTY LTD, BENDIGO BANK, BUNNINGS GROUP LIMITED, IGA, JB HI-FI LIMITED – ASX JBH, KMART AUSTRALIA LIMITED, NRMA INSURANCE LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADANI MINING PTY LTD, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COLES SUPERMARKETS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NBN CO LIMITED, OPTUS, TELSTRA CORPORATION LIMITED – ASX TLS, WESTPAC BANKING CORPORATION – ASX WBC