M6950 Market Research and Statistical Services

How popular are customer loyalty programs really?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 71 per cent of Australians aged 14+ are members of at least one store loyalty program. The survey, which was carried out in the six months to June 2016, also shows that 49 per cent of Australians are members of Woolworths Rewards, ahead of FlyBuys (45 per cent) and MyerOne (21 per cent). Meanwhile, 78.2 per cent of people who shop at Woolworths/Safeway in any given four weeks are members of the Woolworths Rewards program, as are 61.8 per cent of people who shop at Woolworths-owned BWS. Similarly, FlyBuys members comprise a resounding majority of Coles customers (69.2 per cent), as well as over half of all shoppers at FlyBuys partners Liquorland (61.0 per cent), Kmart (54.4 per cent), Target (54.3 per cent) and First Choice Liquor (53.6 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS REWARDS, FLYBUYS, WOOLWORTHS LIMITED – ASX WOW, BWS – BEER WINE SPIRITS, COLES SUPERMARKETS AUSTRALIA PTY LTD, LIQUORLAND (AUSTRALIA) PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, MYER HOLDINGS LIMITED – ASX MYR, PRICELINE PTY LTD, MILLERS, DAN MURPHY’S

Satisfaction with banks improves marginally in August

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Sep-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of personal customers of Australian banks rose to 81.6 per cent in the six months to August 2016, compared with 81.5 per cent in July. This is well above the long-term average and is just below the 20-year high of 82.9 per cent recorded in 2015. Meanwhile, the satisfaction level of the personal customers of the four major banks was unchanged at 79.7 per cent. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.4 per cent, followed by the ANZ Bank (79.9 per cent). Outside of the big four banks, Greater Bank (95.2 per cent had the highest level of customer satisfaction, ahead of Bank Australia (94.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, GREATER BANK LIMITED, BANK AUSTRALIA, VICTORIA TEACHERS MUTUAL BANK, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK OF QUEENSLAND LIMITED – ASX BOQ, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, SUNCORP BANK, ING DIRECT

Spreading the joy: Australia’s growing taste for butter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-16

A Roy Morgan Single Source survey has found that 54.7 per cent of Australian grocery buyers aged 14+ purchased butter in an average four-week period during the year to June 2016. This compares with 47.2 per cent in the year to June 2012. Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56.0 per cent in 2012, while 30.4 per cent purchased dairy spreads/butter blends (down from 30.1 per cent). The survey also shows that supermarket brands are the most popular in the margarine and butter categories, while Devondale Dairy Soft is the most popular brand of butter-blend/dairy-spread.

CORPORATES
ROY MORGAN RESEARCH LIMITED

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

Kids’ favourites don’t have be a guessing game

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

Roy Morgan Research’s Young Australians Survey has found that 8.0 per cent of all Australian children aged 6-13 nominate Bugs Bunny as their favourite cartoon character. He is the most popular cartoon character among both girls and boys aged 6-9 and 10-13. The survey also shows that overall, 15.3 per cent of children aged 6-13 name Batman as their favourite superhero. While Batman is the most popular superhero among boys aged 6-9 and 10-13, Wonder Woman is the most popular superhero among girls of both age groups. Meanwhile, Minecraft is the top-ranked computer/console game for 14.3 per cent of all children aged 6-13.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Holidays waiting to happen: Australian workers, 134 million days of annual leave, and travel plans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that Australians aged +14 who are in the paid workforce have collectively accrued 133,737,000 days of annual leave. The survey, which was carried out in the year to June 2016, also shows that 33.9 per cent of the nation’s 8.5 million paid workers have four or more weeks’ worth of annual leave accrued, while 25.8 per cent have between two and four weeks’ leave and 23.4 per cent have less than two weeks’ leave due. Meanwhile, 80.8 per cent of paid employees in Australia intend to take a holiday some time in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

Australians still have appetite for drama after dinner

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ have a preference for drama in their weekday after dinner media, ahead of comedy (26 per cent), action and adventure (20 per cent), news (17 per cent), sports (10 per cent) and music (nine per cent). Television is still the dominant media after dinner, preferred by almost three in five Australians. Analysis by age shows that drama is the most popular among the 35-49 and 50+ age groups, while it ranks second among those aged 25-34 and fourth among those aged 14-24.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Seven West Media newspapers will reach 60% of WA

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

The Roy Morgan Readership results for the year to June 2016 show that 37.4 per cent of Western Australians aged 14+ (800,000 people) read print editions of "The West Australian" in an average week. Meanwhile, 399,000 (18.7 per cent) read the print edition of the
"Sunday Times". Seven West Media’s deal to acquire the "Sunday Times" will increase the company’s print readership by 100,000, as 299,000 people currently read both newspapers. Overall, the total cross-platform newspaper reach of "The West Australian" across print and digital is now 1,058,000 (49.4 per cent), which will increase by 236,000 to 1,294,000 with the addition of the "Sunday Times" and the Perth Now website. As a result, three in five West Australians (60.5 per cent) will be reading newspaper content published by Seven West Media in an average week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

High reliance on two incomes to repay home loans presents a potential risk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that Australian households with two incomes now account for 67.2 per cent of owner-occupied mortgages. Overall some 9.3 per cent of dual-income households are classified as "at risk" of mortgage stress. Meanwhile, 17.4 per cent of Australians (705,000) who have a mortgage on the home they are living in can be classified as being "at risk", based on an average interest rate of 5.4 per cent. Over the last 10 years, mortgage holders "at risk" peaked in May 2008 (32.7 per cent) when the standard variable home-loan rate was 9.45 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED