M6950 Market Research and Statistical Services

The ups and downs of holiday intention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).

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ROY MORGAN RESEARCH LIMITED

More Australians are reading print magazines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to June 2016. Print magazines reached 12,477,000 Australians aged 14+, up 0.8 per cent compared with the 12 months to June 2015. Nine of the country’s Top 20 magazines increased their readership; "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,498,000 per issue (an increase of 28.6 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,140,000 and 2,094,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audiences for June 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2016. The "Herald Sun" remains the most-read weekday newspaper in print (down 2.1 per cent to 852,000), while "The Daily Telegraph" scored the biggest gain in print readers, up 25,000 (4.0 per cent) to 650,000 readers per average Monday to Friday issue. "The Saturday Paper" is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue, while Sunday print readership dipped below 4.5 million Australians nationally (down 6.8 per cent). "The Sydney Morning Herald" remains Australia’s most-read masthead across all platforms, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers.

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ROY MORGAN RESEARCH LIMITED

A new era in customer satisfaction for international airlines?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

Roy Morgan Research has announced the June 2016 winners of its monthly Customer Satisfaction Awards in Australia. Emirates has won the award in the category of International Airlines, with a customer satisfaction rating of 89 per cent. Second-place getter Air New Zealand had a satisfaction rating of just over 87 per cent. Having won three months apiece so far this year, the two airlines have achieved the seeming impossible by holding Singapore Airlines – winner of the International Airline of the Year in 2012, 2013, 2014 and 2015 – at bay. Currently, Singapore Airlines sits in third position, less than a percentage point behind Air New Zealand.

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ROY MORGAN RESEARCH LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, SINGAPORE AIRLINES LIMITED

Real Aussie bachelorettes aren’t so into The Bachelor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

A Roy Morgan Single Source survey has found that almost half a million Australian women aged 14+ love watching
"The Bachelor Australia", including around 160,000 women aged 20 to 34 (six per cent). The survey, which was carried out in the year to March 2016, also shows that 57 per cent of the show’s target demographic of women aged 20-34 are partnered. Of these, eight per cent say The Bachelor Australia is a show they "really love to watch" – with wives the most likely of all (nine per cent), followed by imminent brides (seven per cent) and those in de facto relationships (six per cent). Meanwhile, just four of single women aged 20-34 really love the show.

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ROY MORGAN RESEARCH LIMITED

Zomato makes a meal of Melbourne, but Sydney’s foodies don’t yet have the appetite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 14+ (1,046,000 people) visited the Zomato restaurant review website in an average four weeks during the year to March 2016. Visitation to Zomato is highest in Melbourne (8.9 per cent), Canberra (7.8 per cent) and Perth (7.5 per cent). Brisbane’s appetite is spot-on average (5.3 per cent), just ahead of Adelaide’s (5.0 per cent). However, just 4.0 per cent of Sydneysiders visit Zomato, the lowest rate of all mainland capitals.

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ROY MORGAN RESEARCH LIMITED, ZOMATO, URBAN SPOON PTY LTD, EATABILITY PTY LTD

Do holidays really make us happier?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 79.4 per cent of Australians aged 14+ who are planning an overseas holiday and 77.5 per cent of those planning a domestic holiday in the next 12 months agree with the attitude statement, "I’m optimistic about the future". This compares with 67 per cent of people who do not have a holiday planned. The survey, which was carried out in the year to March 2016, also shows that 85.6 per cent of those planning an overseas holiday and 82.2 per cent of those planning a domestic holiday agree that "I’m feeling well and in good health", compared with 76.0 per cent of people with no holiday planned.

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ROY MORGAN RESEARCH LIMITED

Cheese if you please (preferably with crackers or wine)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-16

A Roy Morgan Single Source survey has found that 63.9 per cent of Australian grocery buyers aged 18+ purchased block cheese in an average four weeks during the year to March 2016. Meanwhile, 36.9 per cent bought grated/shredded cheese, 37.5 per cent bought sliced cheese, 15.4 per cent bought creamed cheese or cheese spreads, and 9.8 per cent purchased cheese snacks or portions. All of these figures are considerably lower than they were in 2012. However, some consumers are dramatically more likely than the average grocery buyer to purchase cheese in an average four-week period. Two striking examples are those shoppers who also buy savoury biscuits/crackers in this time, and those who purchase wine in any given seven-day period.

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ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, COON, MAINLAND DAIRIES PTY LTD, MERSEY VALLEY, LAUGHING COW, CASTELLO

The Domino’s effect, or why Eagle Boys stopped soaring

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ visited/ordered from a pizza shop at least once in an average four weeks during the year to March 2016, compared with 4.8 million in the year to March 2012. The survey also shows that the number of people who dined at Domino’s Pizza has risen from 1.8 million in an average four weeks to 2.3 million over this period. However, the number of Pizza Hut customers has fallen from one million to 745,000 and patronage of Eagle Boys has fallen from 852,000 to 336,000.

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ROY MORGAN RESEARCH LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PIZZA HUT AUSTRALIA, EAGLE BOYS DIAL A PIZZA AUST PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, PIZZA CAPERS

Destination NSW: a regional perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 40.7 per cent of Australians aged 14+ named New South Wales as a potential domestic destination they would like to visit on holiday within the next two years. This compares with 41.9 per cent in the year to March 2015. Of the state’s six regions, preference for the Murray Riverina, Southern NSW, North Coast, Sydney Surrounds – North, and Sydney Surrounds – South as potential holiday destinations has seen moderate year-on-year growth, while interest in the Country and Outback region is stable. Meanwhile, the Southern NSW and North Coast regions are particularly attractive to high-value visitors (those who spend at least $200 per person per night).

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ROY MORGAN RESEARCH LIMITED