M6950 Market Research and Statistical Services

Powering up: using the same supplier for electricity and gas

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-16

A Roy Morgan Single Source survey has found that 92 per cent of Australians aged 14+ who live in households connected to ActewAGL electricity also use the utility for gas. Meanwhile, 85.4 per cent of Alinta Energy customers use it for both gas and electricity, followed by AGL Energy (84.3 per cent) and Simply Energy (82.5 per cent). The survey, which was carried out in the year to March 2016, also shows that capital city dwellers (70.0 per cent) are far more likely than regional residents (52.8 per cent) to live in households with both electricity and gas connected to the same supplier. However, a considerably lower proportion of people living in regional areas have a gas connection.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, SIMPLY ENERGY, RED ENERGY PTY LTD

Will proposed super changes impact L-NP vote?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Research Single Source survey has found that 65.5 per cent of Australian electors who hold more than $A1m in superannuation are Liberal-National Party voters, as are 46.8 per cent of those with $A150,000 to under $A1m in super. The proposed changes to superannuation in the May 2016 Budget have the potential to negatively impact these two groups, which together comprise more than one in three (37.2 per cent) L-NP voters with super. However, just 28.6 per cent of voters with super balances of less than $A50,000 intend to vote L-NP, while 32.7 per cent intend to vote for the Australian Labor Party.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

No kidding: parents of infants more likely than those of older children to take overseas holidays

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Women more likely than men to wear prescription glasses and/or contact lenses

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-May-16

A Roy Morgan Single Source survey has found that 85.8 per cent of Australians aged 65+ wear prescription glasses and/or contact lenses, compared with just over three in 10 Australians aged 18-24. The survey, which was carried out in the year to December 2015, also shows that 65.2 per cent of Australian women aged 18+ wear prescription glasses/contact lenses, compared with 54.8 per cent of men. While the prevalence of vision impairment rises for both genders as they get older, women consistently outnumber men, particularly among the younger age brackets.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chinese still our favourite cuisine, but for how much longer?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

A Roy Morgan Single Source survey has found that 70.4 per cent of Australians aged 14+ reported liking Chinese cuisine in the year to December 2015, compared with 73.6 per cent in 2011. The survey also shows that Italian food is now enjoyed by 62.9 per cent of the population, marginally up on 60.8 per cent in 2011. Meanwhile, an above-average proportion of Pre-Boomers like Chinese food (72.1 per cent), while Generation X is over-represented among Australians who like Italian, Greek, Thai and Lebanese cuisine. Gen Y, in contrast, are the group most likely to enjoy eating Japanese, Other Asian, Indian, Mexican and French food.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan releases new ‘political’ audience segments for advertisers and media agencies to reach Undecided and Swinging Voters

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

Roy Morgan Research has announced the launch of a collection of ‘political’ audience segments for use by Australia’s advertisers and media agencies in the lead-up to the Federal Election. The audience segments are available through Roy Morgan’s network of media and data partners across programmatic, premium digital display/video advertising, mobile advertising, email, direct and unaddressed mail. The new audience segments enable advertisers such as political parties and others to precisely target audiences made up of undecided and swinging voters to those concerned with issues such as health, education, the environment, tax, defence, rural and regional issues, unemployment, improving business conditions, crime, workplace and immigration. The segments are available now on Yahoo!7 and Facebook via Acxiom in addition to Eyeota, Near, Mi9, Big Mobile and Greater Data.

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, ACXIOM AUSTRALIA PTY LTD, EYEOTA AUSTRALIA PTY LTD, NEAR, MI9, BIG MOBILE PTY LTD, GREATER DATA

Cross-Platform Newspaper Readership for March 2016

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that all national and capital city Australian metro newspaper mastheads now reach more readers in digital than print. "The Sydney Morning Herald" remains Australia’s most-read newspaper across print and digital combined, with 4,087,000 readers in total in an average week. Some 3,489,000 Australians now access the SMH through digital channels in an average week, which is 85 per cent of the masthead’s total cross-platform audience. "The Age" has a cross-platform audience of 2,860,000 , with 83 per cent reading it in digital form. Meanwhile, the "Herald Sun" and the "Daily Telegraph" reach the most Australians in print in an average week, and their total cross-platform audience is 2,837,000 and 3,120,000 respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Cross-Platform Magazine Readership for March 2016

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that "The Australian Women’s Weekly" is Australia’s most-read magazine across print and digital combined, with a total cross-platform audience of 2,070,000. It is followed by "Better Homes & Gardens", with 2,054,000 readers across print and online combined. Unlike newspapers, nearly all cross-platform magazines are still read by more Australians in print than in their digital forms. Only three titles have more people reading online than in print: "Vogue" (406,000 digital and 315,000 print readers); "Gourmet Traveller" (238,000 digital and 225,000 print); and "The Monthly" (161,000 digital and 154,000 print).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Image of Professions Survey 2016: Nurses still easily most highly regarded – followed by Doctors, Pharmacists & Engineers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-16

Roy Morgan Research’s annual Image of Professions survey has found that 92 per cent of Australians aged 14+ rate nurses as the most ethical and honest profession. The telephone survey, which was conducted on 4-5 May 2016, also shows that doctors (86 per cent) ranked second in terms of ethics and honesty, followed by pharmacists (86 per cent) and engineers (78 per cent). Roy Morgan Research executive chairman Gary Morgan notes that car salesmen maintained their ranking at the bottom of the list of 30 professions, with a rating of just four per cent, a position they have held for more than three decades.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s reading habits: the good (and not-so-good) news

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

A Roy Morgan Young Australians Survey has found that the proportion of Australians aged 6-13 who agree with the statement "I enjoy reading" rose from 73.7 per cent to 74.5 per cent between January 2010 and December 2015. The survey also shows that 81.9 per cent of girls enjoy reading (up from 80.1 per cent in 2010), compared with 67.5 per cent of boys (virtually unchanged from 67.6 per cent in 2010). Whereas 74 per cent of 10-13 year-old girls and 61.3 per cent of boys the same age reported that they enjoyed reading in 2010, both groups have since shown increases. Meanwhile, the proportion of Australians aged 14+ who read books has decreased in recent years, most noticeably among women.

CORPORATES
ROY MORGAN RESEARCH LIMITED