M6950 Market Research and Statistical Services

Young and old Aussies go crackers for biscuits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

A Roy Morgan Single Source survey has found that 42.4 per cent of Australians aged 14+ reported eating at least one sweet biscuit in an average seven days in 2015, compared with 46.3 per cent in 2011. Consumption of savoury biscuits/crackers was relatively stable at 32.4 per cent (down from 33.1 per cent in 2011). The survey also shows that 51.6 per cent of Australians aged 65+ eat sweet biscuits in an average seven days, ahead of under-18s (46.5 per cent). In contrast, 36.3 per cent of under-18s and 36.2 per cent of over-65s eat savoury biscuits in an average seven days.

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ROY MORGAN RESEARCH LIMITED

Feeling fragrant: Australia’s perfume and aftershave buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Apr-16

A Roy Morgan Single Source survey has found that 1,509,000 Australians aged 14+ bought women’s perfume in an average four weeks during the year to December 2015, compared with 1,140,000 in 2013. Likewise, the number of Australians who purchased men’s aftershave/cologne increased from 1,192,000 in 2013 to 1,345,000 in 2015. The survey also shows that Australians who are married or in a de facto relationship are more likely than their single/unmarried counterparts to buy fragrance for the opposite gender.

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ROY MORGAN RESEARCH LIMITED

Foot traffic: shopping for men’s sports shoes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-16

A Roy Morgan Single Source survey has found that 791,000 Australians aged 14+ bought men’s sporting shoes in any given four-week period in the year to December 2015, compared with 728,000 in 2014. The survey also shows that 9.2 per cent of Australians bought buying men’s sporting footwear at Rebel Sport in an average four weeks in 2015, ahead of Rivers (8.1 per cent) and The Athlete’s Foot (6.3 per cent). Meanwhile, Australians spend an average of $A108 on men’s sporting footwear, but the average customer spend at The Athlete’s Foot is $A177, followed by Foot Locker ($A146).

CORPORATES
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, RIVERS (AUSTRALIA) PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, FOOT LOCKER AUSTRALIA INCORPORATED, NIKE AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED

Job security is great for principals, police, priests and (some) CEOs – but journalists, taxi drivers, scientists and (other) CEOs feel most unstable

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-16

Roy Morgan Research’s latest figures show that an estimated 11,522,000 Australians aged 14+ are currently employed. Over the three years to December 2015, 17 per cent of people in paid employment rated their job security as "very good" and six per cent rated it as "very poor". Meanwhile, 54 per cent of school principals agree their job security is "very good", as do 40 per cent of CEOs and Managing Directors, 36 per cent of police, and 29 per cent of ministers of religion. Jobs that employees are at least three times more likely than average to say have "very poor" security are Vocational Education Teachers (22 per cent), Journalists and Other Writers (21 per cent), and Database and Systems Administrators, and ICT Security Specialists (18 per cent).

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ROY MORGAN RESEARCH LIMITED

Bottled water consumption booming

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) drank bottled water in any given seven days during the year to December 2015. This compares with 4.9 per cent in 2014. The survey also shows that Mount Franklin is consumed by nearly 40 per cent of all bottled-water drinkers in an average seven days, ahead of Coles Natural Spring Water (14 per cent) and Pump Pure Water (12.8 per cent). Meanwhile, a greater proportion of Australian women (29.7 per cent) than men (24.5 per cent) drink bottled water in an average seven days, while Australians under the age of 50 are markedly more likely than older Australians to drink bottled water.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MOUNT FRANKLIN NATURAL, COLES GROUP LIMITED, PUMP PURE WATER, SA DES EAUX MINERALES D’EVIAN, COOL RIDGE, FIJI WATER, PEATS RIDGE WATER PTY LTD

LinkedIn pips Seek on total website visitor numbers, but job-seekers are yet to get networking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 3,332,000 Australians aged 14+ (17 per cent) visited the LinkedIn website in an average four weeks in the year to December 2015 (up 60 per cent compared with 2012). Meanwhile, 3,197,000 visited Seek (up 28 per cent). Just over a million Australians visit both websites within the same four-week period, leaving each with over two million exclusive visitors. The survey also shows that 23 per cent of satisfied workers visit LinkedIn in an average month, while 17 per cent of them visit Seek. However, 36 per cent of dissatisfied workers visit Seek and 27 per cent visit LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN LIMITED, SEEK LIMITED – ASX SEK, INDEED INCORPORATED, CAREERONE PTY LTD, MYCAREER.COM.AU, ADZUNA AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ

Supermarket sweep: ALDI’s share of the Aussie market still rising

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Apr-16

A Roy Morgan Single Source survey has found that ALDI held 12.1 per cent of the total supermarket market as of December 2015, compared with 11.6 per cent in March 2015. Although Woolworths retains the largest market share of 37.3 per cent, this has declined from 38.5 per cent since our last report. Meanwhile, its bitter rival Coles Group is narrowing the gap, having increased its share from 31.8 per cent to 32.5 per cent over the same period. IGA is relatively stable with a 9.7 per cent share.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Australia’s cat people: a special breed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 38.4 per cent of Australians aged 14+ reported owning at least one dog and 23.6 per cent reported owning at least one cat. The survey, which was carried out in the year to December 2015, also shows that 11.7 per cent reported owning at least one dog and one cat, and 44.3 per cent reported owning neither. Meanwhile, male cat owners are 50 per cent more likely to be employed as a Department Head/Admin or Branch Manager than the average Australian man, while female cat owners are 45 per cent more likely to be employed in Sales than the average Australian woman.

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ROY MORGAN RESEARCH LIMITED

NBA and EPL’s dedicated viewers are the most open to paying for sports on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 12.25 million Australians aged 14+ (63 per cent) have at least one sport that they "almost always" watch on TV, and over 1 in 6 of these dedicated fans either already pay to watch sporting events on demand or say they would like to. The survey, which was carried out in the year to December 2015, also shows that 23 per cent of American NBA basketball viewers already pay to watch sport on demand and another 21 per cent agree that they would like to. Meanwhile, 25 per cent of English Premier League viewers already pay to watch some sport on demand, with another 16 per cent open to the idea.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL BASKETBALL ASSOCIATION, SUPER RUGBY, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, NATIONAL BASKETBALL LEAGUE

Australian holiday-makers’ top overseas destinations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-16

A Roy Morgan Single Source survey has found that 2.7 million Australians aged 14+ (or 13.9 per cent of the population) took an overseas holiday in the year to December 2015. The survey also shows that 11.7 per cent of Australians whose last holiday was overseas travelled to New Zealand, ahead of England (10.4 per cent) and the US (10.1 per cent). While New Zealand was the most popular overseas destination among Generation X (15.4 per cent) and Generation Y (11.5 per cent), England was a clear favourite for Pre-Boomers (18.5 per cent) and Baby Boomers (14.3 per cent), and the US narrowly topped the list for Generation Z (10.7 per cent).

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ROY MORGAN RESEARCH LIMITED