M6950 Market Research and Statistical Services

Aussies spent $2.5 billion online in 2015 on tickets to shows, films and events – 40% was by women aged 35+

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2.5bn buying tickets to shows, movies and events via the internet in the year to December 2015. The 35-49 age group clicked to buy more than a billion dollars’ worth of entertainment tickets in 2015, while those aged 50+ bought $A810m worth of tickets online, which accounts for 32 per cent of the market. Meanwhile, the 25-34 age group spent $A354m on tickets online (14 per cent of the market), and those aged 14-24 spent $A279m (11 per cent of the overall market).

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ROY MORGAN RESEARCH LIMITED

Are all telcos the same? Over 1 in 5 Australians think so

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Single Source survey has found that 22 per cent of Australians aged 14+ agree that all telcos are the same. The survey, which was carried out in the year to December 2015, also shows that 29 per cent of Dodo customers agree with this statement, compared with 21 per cent of Telstra customers and just 10 per cent of ALDImobile customers. Roy Morgan Research CEO Michele Levine says this simple question about whether all telecommunication companies are the same raises many interesting issues worthy of further investigation by telcos. It goes to the heart of the millions of dollars in expenditure on branding and advertising, pricing and special offers, product and service delivery.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, ALDIMOBILE, INTERNODE SYSTEMS PTY LTD, ADAM INTERNET PTY LTD, IINET LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, WESTNET PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IPRIMUS, SOUTHERN PHONE COMPANY LIMITED, VODAFONE AUSTRALIA LIMITED, BOOST MOBILE, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM

When you’re hot, you’re…icy?! Frozen drinks a hit with young Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who consume frozen drinks in an average seven days rose from 2.2 per cent (or 415,000 people) to 3.3 per cent (637,000 people) between January 2013 and December 2015. The proportion of Australians who consume carbonated soft drinks has fallen from 49.2 per cent to 47.6 per over this period, while the proportion who drink fruit juice has fallen from 28.5 per cent to 26.5 per cent. The survey also shows that 72.9 per cent of people who consume frozen drinks are aged under 35 years old.

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ROY MORGAN RESEARCH LIMITED

Gender parity still lacking in Australia’s workforce

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 54.5 per cent of Australian women were employed in the year to January 2016, compared with 52.5 per cent in the year to January 2006. The proportion of women employed part-time has risen from 25.7 per cent to 26.2 per cent over this period, and the proportion of women employed full-time has increased from 26.8 per cent to 28.3 per cent. In contrast, the proportion of employed men has fallen from 66.8 per cent to 65.6 per cent, driven by a decrease (from 54.6 per cent to 51.0 per cent) in those working full-time. Meanwhile, 6.5 per cent of Australian men and 3.1 per cent of women work full-time in jobs that fall under the "Professionals" category, while 12.2 per cent of men and 6.5 per cent of women hold managerial roles. The survey also shows that women tend to earn less than their male colleagues, except in lower salary echelons.

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ROY MORGAN RESEARCH LIMITED

Flying cross: most of each airline’s website visitors also check out one (or more) of their competitors

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 4.23 million Australians aged 14+ (22 per cent) visited one or more airline’s websites in an average four weeks during the year to December 2015. Some 2.73 million visit the Qantas website in an average four-week period, ahead of Jetstar (1.93m), Virgin Australia (1.87m) and Tiger (572,000). Visitors to the Qantas website are the most loyal: 45 per cent do not visit any other airline’s website, while 28 per cent will check out one other airline’s website and eight per cent visit all four. In contrast, just 19 per cent of visitors to the Tiger website do not visit any other airline’s website, while 38 per cent also check out every single one of its domestic competitors.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD

Roy Morgan Customer Satisfaction Awards January 2016 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

Roy Morgan Research has announced the January 2016 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The January winners include P&N Bank (Bank of the Month), Muffin Break (Coffee Shop of the Month), Internode (Home Broadband Service Provider of the Month), Qantas (Domestic Airline of the Month) and Lumo Energy (Gas Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, MUFFIN BREAK, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, LUMO ENERGY AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, HEALTH INSURANCE FUND, INSURANCELINE HOLDINGS PTY LTD, ASGARD PTY LTD, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, SUPER CHEAP AUTO, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, HOME TIMBER AND HARDWARE, DISCOUNT DRUGSTORES PTY LTD, SUBWAY SANDWICHES PTY LTD, DAN MURPHY’S, SPENDLESS SHOES PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE PTY LTD, EMIRATES AIRLINES, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, RED ENERGY PTY LTD, LEXUS AUSTRALIA

New car market starts 2016 with intention uptick

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Are lipstick brands alienating older women?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-16

A Roy Morgan Single Source survey has found that 25.7 per cent of Australian women aged 50+ bought at least one lipstick in any given six-month period in the year to December 2015. This compares with 32.5 per cent in the year to December 2011. Meanwhile, the number of women aged 25 and under who buy lipstick has risen from 13.9 per cent to 23.8 per cent over the same period. The survey also shows that Revlon has overtaken Avon to become the most popular lipstick brand among women aged 50+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, AVON AUSTRALIA, ESTEE LAUDER PTY LTD, MAYBELLINE, MAX FACTOR INTERNATIONAL, L’OREAL AUSTRALIA PTY LTD

Mobile travel bookings quadruple (and then some) since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD

Roy Morgan Readership results for New Zealand Newspapers and Magazines in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-16

Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to December 2015. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 549,000 readers per average issue (down 10.9 per cent compared with 2014). "AA Directions" remains the most-read magazine, with 554,000 readers per average issue (up 8.6 per cent), while "New Zealand Woman’s Day" is the most popular title on newsstands (up 5.2 per cent to 406,000 readers per average issue).

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ROY MORGAN RESEARCH LIMITED